# Mini-Mart Sneaker Pop-Ups atmos Japan Created "atmosmart" Stocked with Products for Sneakerheads By Laura McQuarrie | Published 2021-03-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-pop-up References: [designtaxi](https://designtaxi.com/news/413351/Nike-Sneakers-Get-A-Convenience-Store-With-Products-Inspired-By-Mini-Mart-Items/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [instagram](https://www.instagram.com/p/CMRVwSFs6j7/?utm_source=ig_embed) atmos, a prominent Japanese streetwear and sneaker boutique, created a fun [sneaker pop-up](https://www.trendhunter.com/trends/mini-market-popup) called 'atmosmart' that takes cues from convenience stores. Inspired by the [mini-marts of Japan](https://www.trendhunter.com/trends/familymart-announced) and devoted to a new range of [Nike](https://www.trendhunter.com/trends/museum-of-graffiti1) Swoosh Mart Air Max sneakers, the pop-up offers a unique experience for sneaker lovers. Within the store, there are chillers stocked with apparel and footwear, shelves with rice ball-themed Air Max 90s, as well as energy jelly shot-inspired Air Max 97s and Air Max 95s, and shirts printed with instant ramen imagery. Rather than being stocked with popular magazines, the store offers on-theme zines and posters. Visiting the exclusive store is by appointment only, and fans have to book their spot ahead of time online. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Convenience-inspired Pop-ups:** There is potential for brands to create unique pop-up experiences that are inspired by the convenience store format. - **Food-themed Apparel and Footwear:** There is potential for apparel and footwear brands to create food-themed products, such as rice ball or instant ramen-inspired designs. - **Exclusive Appointment-only Shops:** There is potential for brands, particularly in the streetwear and sneaker industry, to create exclusive appointment-only shops that build a sense of exclusivity and hype around their products. ### Sectors Adopting This - **Pop-up Retail:** Pop-up retail companies could use the convenience store format to create unique and memorable experiences for consumers. - **Apparel and Footwear:** Apparel and footwear companies could create food-themed designs to appeal to consumers looking for unique and eye-catching pieces. - **Streetwear and Sneaker:** Streetwear and sneaker companies could create exclusive appointment-only shops to build hype and demand around their products. ## Related on Trend Hunter - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Cannabis Mini Marts](https://www.trendhunter.com/trends/jeeter.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md)