# Limited-Edition Digital Sneakers Jeff Staple Released Sneaker NFTs for the Metaverse By Laura McQuarrie | Published 2021-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-nfts References: [hypebeast](https://hypebeast.com/2021/5/jeff-staple-rtfkt-studios-metapigeon-sneaker-nft-release-info) & [rtfkt](https://rtfkt.com/) Jeff Staple is making waves in the sneaker world yet again, this time with his first-ever collection of sneaker NFTs on [RTFKT](https://www.trendhunter.com/trends/ar-genesis-hoodie). There are three digital assets up for grabs, including a METAPIGEON K-MINUS listing with a physical version of the sneaker selling alongside it as long as there's stock available. There's also a purple, silver and gold METAPIGEON MK, also available in limited quantities alongside a physical shoe. The [digital sneaker collection](https://www.trendhunter.com/trends/fortnite-kicks) also includes a limited-edition METAPIGEON, which exists as a virtual robotic pigeon in Decentraland. In the early 2000s, Jeff Staple made waves in the sneaker world with his Staple x [Nike](https://www.trendhunter.com/trends/nike-and-fortnite) SB Dunk “Pigeon” collaboration, and he is poised to shake up sneaker culture once again with his first virtual designs. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 94% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Digital Sneaker Collectibles:** The rise of NFTs and virtual sneakers creates an opportunity for brands to develop exclusive digital collectibles that appeal to a broader audience. - **Blockchain-enabled Sneaker Retail:** Blockchain technology can be used for product authentication, marketplace transparency and increased engagement among consumers. - **Mixed-reality Sneaker Retail:** Sneaker brands can take advantage of mixed reality to provide interactive and immersive experiences to customers in their stores or online. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion and apparel brands can explore the potential of creating digital versions of their products to tap into the growing interest in NFTs and virtual collectibles. - **Blockchain and Cryptocurrency:** Blockchain and cryptocurrency companies can offer solutions for product authentication and marketplace transparency for digital collectibles. - **Virtual and Augmented Reality:** Virtual and augmented reality companies can partner with sneaker brands to create immersive retail experiences for customers either in-store or online. ## Related on Trend Hunter - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md) - [Co-Branded Digital Sneakers Collections](https://www.trendhunter.com/trends/digital-sneakers.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Co-Branded NFT Sneakers](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Metaverse Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-2.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md)