# Luxury Minimalist Sneaker Stores The Sneaker Label Greats Opened a Brick-and-Mortar Location By Ell Smith | Published 2018-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-label-greats References: [hypebae](https://hypebae.com/2018/2/greats-california-store-opening) & [greats](https://www.greats.com/) The Brooklyn-based sneaker label GREATS have opened its first brick-and-mortar location, which was thoughtfully designed to embody the stylish and minimalist aesthetic of the sneakers. The store is located in Venice, California, and features [structural wooden displays](https://www.trendhunter.com/trends/bottega-venetas) that highlight the brand's best-selling shoes. Some of the standout designs include the [Royale](https://www.trendhunter.com/trends/bandana-royale), an all-white sneaker with a sturdy silhouette, and the Alta, a [minimalist platform shoe](https://www.trendhunter.com/trends/gucci-slipon-sneaker) with a colored heel tab. The all-white interior of the store reflects the brand's aesthetic, effectively provided a relaxed and de-cluttered shopping experience. Small air plants hang from the space's walls, adding a touch of greenery to the space. Visitors are welcomed to browse the space and try on the luxury shoes. Image Credit: GREATS ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Luxury Minimalist Sneaker Stores:** The rise of luxury minimalist sneaker stores is disrupting the traditional sneaker retail industry by offering a stylish and minimalist shopping experience. - **Brick-and-mortar Sneaker Retail:** The opening of brick-and-mortar locations by sneaker labels presents an opportunity for brands to engage with their customers on a physical level, creating a more immersive shopping experience. - **Minimalist Store Design:** The use of minimalist store design allows sneaker brands to showcase their products in a sleek and uncluttered environment, enhancing the overall shopping experience. ### Where This Applies - **Fashion Retail:** The fashion retail industry can benefit from incorporating luxury minimalist sneaker stores into their existing brick-and-mortar locations, attracting customers seeking a stylish and minimalist shopping experience. - **Footwear:** The footwear industry can embrace brick-and-mortar locations as a way to provide customers with a physical space to try on luxury sneakers and experience the brand firsthand. - **Interior Design:** The rise of minimalist store design in the sneaker industry presents an opportunity for interior designers to create sleek and uncluttered retail spaces that enhance the overall shopping experience. ## Related on Trend Hunter - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Low-Profile Lifestyle Sneakers](https://www.trendhunter.com/trends/sunset-sneaker.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Exclusive Quiet Luxury Pop-Ups](https://www.trendhunter.com/trends/quiet-luxury.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Refined Minimalist Sneakers](https://www.trendhunter.com/trends/bape-sta.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md)