# Co-Branded Sneaker Care Foams Reshoevn8r x OxiClean Dropped a Sneaker + Hat Foam Cleaning Solution By Laura McQuarrie | Published 2024-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution References: [kilgorenewsherald](https://www.kilgorenewsherald.com/reshoevn8r-partners-with-oxiclean-for-a-new-co-branded-sneaker-care-solution/article_f3aedb81-f6fd-5d6f-8521-8096965a3ec5.html) & [reshoevn8r](http://www.reshoevn8r.com/)  Premium [sneaker care](https://www.trendhunter.com/trends/crep-protect-deo) leader Reshoevn8r has been supplying sneakerheads with solutions for [cleaning, protecting and maintaining](https://www.trendhunter.com/trends/dirt-destroyer) their footwear collections since 2010 and the trusted brand recently dropped a Sneaker + Hat Foam Cleaning Solution in collaboration with a [OxiClean](https://www.trendhunter.com/trends/cravers-cleanup-kits), a household name well-known for stain removal. This co-branded foam cleaner is a specialized solution for style-conscious consumers, active individuals and collectors who want to keep prized designs clean, protected and preserved. "For us, this partnership opens doors to a niche audience—sneakerheads and collectors who need specialized care," Emily Erwin, Associate Director of Marketing for OxiClean, shared in a press release, "This move is a smart play to connect with a younger, fashion-forward audience and to extend our reach beyond traditional household cleaning into a growing lifestyle space: sneaker maintenance." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 39% | Freshness: 29% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Product Innovation:** The co-branding between Reshoevn8r and OxiClean showcases a trend where specialized knowledge from different industries merges to create niche products. - **Expanded Audience Targeting:** The strategic partnership taps into younger, fashion-forward demographics, indicating a shift towards more specialized, lifestyle-oriented consumer bases. - **Lifestyle-oriented Cleaning Solutions:** This development highlights an increasing consumer demand for products that cater to specific lifestyle needs, bridging the gap between utility and personal interest. ### Who This Affects Most - **Fashion:** The co-branded sneaker care foam targets style-conscious individuals, emphasizing the crossover between fashion and product maintenance. - **Cleaning Products:** With OxiClean's entry into the sneaker maintenance market, traditional cleaning brands are diversifying into more specialized and lifestyle-driven sectors. - **Consumer Goods:** The innovative foam solution underlines the trend of consumer goods companies developing products that cater to specific hobbies and passions, like sneaker collecting. ## Related on Trend Hunter - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Premium Hat-Cleaning Kits](https://www.trendhunter.com/trends/hatcare.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md)