# VR Sneaker Galleries Six Hundred Four Launched an Experience That Fuses eCommerce and VR By Laura McQuarrie | Published 2018-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-gallery References: [sixhundredfour](https://www.sixhundredfour.com/) & [secure.methodvisual](https://secure.methodvisual.com/604/) Six Hundred Four, a sneaker brand that partners with local artists to create [limited-edition sneakers](https://www.trendhunter.com/trends/sneaker-maker), launched a [virtual reality sneaker gallery experience](https://www.trendhunter.com/trends/snack-vr) that offers a fun way for consumers to explore its flagship space. The unique experience is a fusion of both [e-commerce and virtual reality](https://www.trendhunter.com/trends/benemart-concept), yet it does not require people to put on a headset. Since the coming together of e-commerce and VR typically requires one to be chosen over the other, Six Hundred Four found a way to successfully marry the two in an artful setting. As Six Hundred Four founder James Lepp says: "I rarely use my VR headset because it requires a controlled space to use it properly. We didn't want to have that constraint. Instead, our experience can be used anywhere, any time, on any device." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **E-commerce and VR Fusion:** The fusion of e-commerce and virtual reality creates immersive and interactive experiences for consumers without the need for headsets. - **Artful Virtual Reality Experiences:** The integration of virtual reality technology with artistic settings provides unique and engaging experiences for consumers. - **Anywhere, Anytime VR Experiences:** Virtual reality experiences that can be accessed on any device and at any location offer convenience and accessibility for consumers. ### Sectors Adopting This - **Retail:** The retail industry can leverage the fusion of e-commerce and virtual reality to enhance online shopping experiences and increase customer engagement. - **Art and Culture:** The art and culture industry can utilize artful virtual reality experiences to showcase artworks in a more immersive and interactive way, attracting a wider audience. - **Technology:** The technology industry can develop VR platforms and devices that enable consumers to access virtual reality experiences anytime and anywhere, without the need for specific hardware. ## Related on Trend Hunter - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md)