# Branded Sneaker Emojis Jordan Brand is Releasing Its Own Set of Digital Symbols for Sneakerheads By Riley von Niessen | Published 2016-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-emojis References: [highsnobiety](http://www.highsnobiety.com/2016/11/01/jordan-brand-emojis/) & [nike](http://www.nike.com/us/en_us/c/jordan) Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it. One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the [branded basketball shoes](https://www.trendhunter.com/trends/true-red-colorway) on its feet. Also included is a chubby-faced cartoon that's meant to represent producer and [Snapchat](https://www.trendhunter.com/trends/specs) personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray [high-tops in various colorways](https://www.trendhunter.com/trends/heart-eyes-colorway), all of which come adorned with large Swoosh logos on the sides. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Sneaker Emojis:** The creation of branded sneaker emojis presents an opportunity for sneaker brands to engage with their consumers in a fun and unique way. - **Personalized Digital Symbols:** The use of personalized digital symbols allows brands to build emotional connections with their target audience and enhance brand loyalty. - **Celebrity Collaboration Emojis:** Collaborating with celebrities to create emojis provides brands an innovative way to leverage their influence and expand their reach. ### Industries Being Reshaped - **Footwear Industry:** Emojis specifically designed for sneakers open up opportunities for footwear brands to tap into the growing digital communication landscape and connect with sneaker enthusiasts. - **Marketing and Advertising Industry:** The introduction of branded emojis creates avenues for marketing and advertising professionals to develop creative campaigns that leverage these visual assets to engage and entertain consumers. - **Entertainment Industry:** The use of celebrity-inspired emojis offers a disruptive innovation opportunity for the entertainment industry to further monetize the influence and popularity of celebrities in the digital space. ## Related on Trend Hunter - [Sporty Perforated Slip-On Shoes](https://www.trendhunter.com/trends/foam-clogs.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Festive Tonal Basketball Sneakers](https://www.trendhunter.com/trends/heart-eyes-colorway.md) - [Smiley Emblem Collaborative Sneakers](https://www.trendhunter.com/trends/rayssa-leal.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md)