# Fruity Sneaker Collaborations The Keds and eos' Collection Shares Shoes and Lip Balms By Laura McQuarrie | Published 2015-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-collaboration References: [prnewswire](http://www.prnewswire.com/news-releases/keds-unveils-all-new-collaboration-with-skincare-brand-eos-300053270.html) & [keds](http://www.keds.com/) Taking inspiration from the vibrant color of lip balms, the [Keds](https://www.trendhunter.com/trends/keds-x-monster-high) x eos sneaker collaboration will feature sneakers in brightly fruity hues. Keds found inspiration for this partnership with the response to a picture that was posted on [Instagram](https://www.trendhunter.com/trends/ice-studio) featuring both branded products. Keds' president Chris Lindner describes: "This is just the type of fun and fashionable surprise we love to offer. We know our girl can't live without eos lip balms, so we're excited to give her a new way to experience two of her favorite brands." With nice spring and summer weather approaching, essentials for the summer are definitely some good footwear and a balm to keep lips hydrated. As well as borrowing inspiration from the color of eos' spherical containers, the Keds x eos collaboration will also include an [Acai](https://www.trendhunter.com/trends/diy-waxing-kits), Passion Fruit or Pomegranate Raspberry Smooth Sphere Lip Balm in the shoe box. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Fruity Collaborations:** Collaborations between unexpected industries can generate new designs for products that appeal to consumers who value creativity and innovation. - **Branded Surprise Pairings:** Brands can make the most out of accidental organic exposure of their products when they make unexpected pairings, which can result in new and exciting products for consumers. - **Complementary Product Bundles:** Companies can generate sales and maximize the value of their products by including complementary, non-traditional products in product bundles for consumers. ### Where This Applies - **Fashion Industry:** Fashion brands can collaborate with beauty brands to create new and unique products that appeal to consumers who prioritize personal style and self-expression. - **Beauty Industry:** Beauty brands can collaborate with fashion brands to sell complementary products to consumers who want an all-in-one, convenient shopping experience. - **Retail Industry:** Retailers can bundle complementary items, like sneakers and lip balm, together to create value for consumers and increase overall sales revenue. ## Related on Trend Hunter - [Secretive Lip Balm Collections](https://www.trendhunter.com/trends/flavor-lab-secret-menu-lip-balm.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Citrusy Beer Garnish Balms](https://www.trendhunter.com/trends/valencia-orange-lip-balm.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Easter-Honoring Lifestyle Sneakers](https://www.trendhunter.com/trends/9975-easter.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md)