# Sneaker-Cleaning Shops The Jason Markk Store in NYC Specializes in Professional Shoe Cleaning By Laura McQuarrie | Published 2016-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-cleaning References: [wellandgood](http://www.wellandgood.com/good-looks/sneaker-cleaning-store-new-york/) & [jasonmarkk](http://jasonmarkk.com/) Jason Markk is a Los Angeles-based store that is set to make temporary roots in New York City with a new [professional sneaker-cleaning service pop-up](https://www.trendhunter.com/trends/shoe-protection). The pop-up store will be styled like a beauty salon, with a menu that offers a range of services from undersole cleaning to insole deodorizing and lace refreshing. Services range from just $5 to $65 for the most expensive package. When it comes to cleaning, Jason Markk's "SCTs" (Sneaker Care Technicians) carefully assess the needs of a shoe and its fabrication and get to work restoring the condition of the shoe with 98% natural ingredients. There are other shops of this type being favored in the fashion and footwear segments and beyond that provide tips for [care and repair post-consumption](https://www.trendhunter.com/trends/crep-protect-3). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sneaker-cleaning Services:** Sneaker-cleaning services are becoming popular, providing opportunities for professional cleaners. - **Specialized Shoe Care:** Specialized shoe care is on the rise, offering a unique approach to cleaning and repair services. - **Sustainable Shoe Cleaning:** Sustainable shoe cleaning is emerging, providing eco-friendly alternatives to traditional cleaning methods. ### Sectors Adopting This - **Retail:** Retail industries can benefit from offering specialized shoe care services as a complementary service to attract customers. - **Fashion:** Fashion industries can incorporate sneaker cleaning services as a value-added service and a way to extend the life of their products. - **Eco-friendly Cleaning:** Eco-friendly cleaning industries can partner with sneaker-cleaning companies to offer sustainable cleaning solutions. ## Related on Trend Hunter - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Designer Shoe Protection Services](https://www.trendhunter.com/trends/shoe-protection.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md)