# Restorative Sneaker Cleaning Products Crep Protect's Pen is the Latest Innovation in Sneaker Care By Kalin Ned | Published 2019-01-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-care References: [highsnobiety](https://www.highsnobiety.com/p/crep-protect-mark-on-midsole-pen/#slide-2) & [shop.crepprotect](https://shop.crepprotect.com/product/crep-protect-mark-on-pen/) Sneaker care is extremely important for footwear enthusiasts. Hence, Crep Protect launches a convenience-focused product -- the 'Mark On Midsole Pen.' It is geared to offer consumers on-the-go touch-up relief. At $15 USD, the shoe cleaning utensil is affordable. The Mark On Midsole Pen has a 4 MM bullet tip which contributes to accuracy. Crep Project's offering is meant to assist in the [touching up of old footwear](https://www.trendhunter.com/trends/tallow-ash-1). However, the product can also be used as a personalization tool for custom patterns and illustrations. Users are advised to apply only two coats per restoration or creation. Making [sneaker care](https://www.trendhunter.com/trends/leather-care-collections) easier than ever, the on-the-go Mark On Midsole Pen comes at a time when the footwear industry is booming and will prove to be a useful accessory. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 63% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **Convenient Sneaker Care:** The Mark On Midsole Pen offers on-the-go touch-up relief for sneaker enthusiasts, tapping into the trend of convenience-focused sneaker care products. - **Personalization Tool:** Crep Protect's Mark On Midsole Pen can be used as a personalization tool for custom patterns and illustrations, capitalizing on the trend of unique and customized sneaker designs. - **Booming Footwear Industry:** The on-the-go Mark On Midsole Pen is launched at a time when the footwear industry is booming, presenting a disruptive innovation opportunity to cater to the needs of this growing market. ### Who This Affects Most - **Sneaker Care Products:** Crep Protect's Mark On Midsole Pen caters to the sneaker care industry by providing a convenient and affordable solution for touch-up restoration and personalization. - **Customization Industry:** The Mark On Midsole Pen taps into the customization industry by offering a tool for creating unique designs on sneakers, opening up disruptive innovation opportunities for personalized footwear. - **Footwear Industry:** The launch of the Mark On Midsole Pen coincides with the booming footwear industry, creating opportunities to provide innovative and convenient solutions for sneaker enthusiasts. ## Related on Trend Hunter - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Shape-Preserving Shoe Guards](https://www.trendhunter.com/trends/crep-protect-3.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Sneaker Protective Heel Units](https://www.trendhunter.com/trends/heel-protector-mamoru.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Premium Hat-Cleaning Kits](https://www.trendhunter.com/trends/hatcare.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md)