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# Wildlife Publication Sneakers
The National Geographic x Vans Sneaker Capsule Collection is Stylish

By Michael Hemsworth | Published 2020-05-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-capsule-collection
References: [hiconsumption](https://hiconsumption.com/national-geographic-x-vans-sneaker-capsule/) & [43einhalb](https://www.43einhalb.com/en/vans-x-national-geopraphic)

The National Geographic x Vans Sneaker Capsule Collection is a range of footwear styles for fans of the iconic namesake nature magazine that will offer wearers a way to profess their publication prowess.

The [sneaker collection](https://www.trendhunter.com/trends/valentino-x-vans) includes the Vans Era, Sk8-Hi, Authentic, [Slip-On](https://www.trendhunter.com/trends/slip-on-rs) and [Old Skool](https://www.trendhunter.com/trends/vans-lx-old-skool-36-goretex) styles all emblazoned with photographic and branded imagery. This includes a number of iconic images that call to mind some of the publication's most recognizable photos that help to celebrate its more than 130 years in publication.

The National Geographic x Vans Sneaker Capsule Collection starts at $82 per pair, and are expertly designed and crafted to make them suitable for those who are seeking out a laid-back way to show off their penchant for nature.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 68% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Nature-inspired Sneakers:** Opportunity for fashion brands to collaborate with nature publications to create sneaker collections inspired by iconic imagery and branding.
- **Publication Branded Merchandise:** Opportunity for publications to expand their merchandise offerings and potentially reach new audiences through collaborations with fashion brands.
- **Photographic Footwear Design:** Opportunity for footwear companies to incorporate photographic imagery into their designs, creating unique and eye-catching products for customers.

### Who This Affects Most

- **Fashion and Apparel:** With the rise of fashion collaborations and unique branding strategies, there is opportunity for fashion brands to create nature-inspired collections and tap into the target market of nature enthusiasts.
- **Publishing:** Publishing companies have the opportunity to expand their merchandise offerings and potentially reach new audiences through collaborations with fashion brands, showcasing their iconic imagery and branding in new ways.
- **Footwear and Accessories:** Footwear companies have the opportunity to incorporate photographic imagery into their designs to create unique and eye-catching products, appealing to a market looking for standout pieces.

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