# Edible Sneaker Cakes Adidas & Deliveroo are Sharing Edible Replicas of the ZX 2K Boost Trainers By Laura McQuarrie | Published 2020-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-cake References: [campaignlive](https://www.campaignlive.co.uk/article/adidas-cooks-edible-trainers-deliveroo/1692436) & [deliveroo](https://deliveroo.co.uk/) In London, [Adidas](https://www.trendhunter.com/trends/tim-hortons-x-adidas) and [Deliveroo](https://www.trendhunter.com/trends/hke-tech-pack) are teaming up to deliver an edible sneaker cake version of the newly launched ZX 2K Boost trainers. For a limited time this August, sneaker fans—and cake lovers—will be able to use the Deliveroo app for their chance to win a free pair of sneakers, plus a pair made entirely out of cake. The chocolate ganache cake shoes crafted by [Sugar Street Studios](https://www.trendhunter.com/trends/releeese-chocolate) tap into a popular "everything is cake" movement on social media, which sees people cutting into objects that are so realistic it can hardly be believed that they're actually cakes. This special opportunity is only available to customers who live within close proximity of the Deliveroo Whitechapel Editions kitchen. Image Credit: Adidas ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Edible Sneaker Cakes:** Opportunity for bakeries and confectionery businesses to tap into the growing trend of realistic and edible object cakes. ### Who This Affects Most - **Food & Beverage:** Innovative dessert companies can create edible replicas of popular objects to cater to the demand for unique and visually stunning cakes. ## Related on Trend Hunter - [Extremely Fast Sneaker Deliveries](https://www.trendhunter.com/trends/hke-tech-pack.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Athletic Donut-Themed Sneakers](https://www.trendhunter.com/trends/tim-hortons-5.md) - [Trainer-Collaborative QSR Campaigns](https://www.trendhunter.com/trends/jd-and-wingstop-uk.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)