# Sneaker Burgers Nike Air Max 90 interpreted by Ole Hemmendorff By what´s wrong with the zoo | Published 2008-08-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-burger-nike-air-max-90-interpreted-by-ole-hemmendorff References: [whats-wrong-with-the-zoo](http://www.whats-wrong-with-the-zoo.com/sneaker-burger-nike-air-max-90-interpreted-by-ole-hemmendorff/#more-2646) & [hemmendorff](http://hemmendorff.com/) The great thing about [Nike](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) is that they aren't just focused on [sneaker design](https://www.trendhunter.com/trends/drip); they're also focused on publicity stunts and art. In this case, Nike commissioned 8 artists to interpret a Nike icon. Ola Hemmendorff created a Nike-Burger! The burger, an [Air Max 90](https://www.trendhunter.com/trends/air-max-90-1) interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell! **Implications** - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Artistic Interpretations:** Creative professionals can find opportunities by creating unconventional art that reinvents instantly recognizable items using unconventional materials to surprise and shock their audience. - **Unconventional Advertising:** Ad campaigns that buck tradition and surprise viewers by infusing unconventional art can create a memorable and engaging experience. - **Branding Through Stunts:** Companies can boost their brand visibility by commissioning artists to interpret their products in unique and attention-grabbing ways. ### Who This Affects Most - **Advertising:** The advertising industry can leverage unconventional art and advertising stunts to create impactful and memorable campaigns. - **Art:** The art industry can explore new ideas by reinventing instantly recognizable items using unconventional materials. - **Fashion:** Fashion brands can collaborate with artists to create unique interpretations of their products, generating buzz and attracting attention. ## Related on Trend Hunter - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Hamburger-Inspired Sleek Footwear](https://www.trendhunter.com/trends/vandy-the-pink-4.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Thai Salad-Honoring Sneakers](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Sneaker-Inspired Chair Concepts](https://www.trendhunter.com/trends/markvonrama.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md)