# Sneaker Advent Calendars Highsnobiety & UME Universe's Promotion Allows Consumers to Win Sneakers By Riley von Niessen | Published 2017-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sneaker-advent-calendar References: [highsnobiety](https://www.highsnobiety.com/p/highsnobiety-sneaker-advent-calendar-day-22/) In preparation for the holidays, Highsnobiety and UME Universe joined forces to create a [sneaker advent calendar](https://www.trendhunter.com/trends/adidas-x-minecraft), which allows avid sneakerheads to enter contests that offer them the chance to win the models that they've been longing for. Like other Christmas advent calendars, the Highsnobiety and UME Universe sneaker version has 24 days, with Christmas Eve being the last day to enter one of the contests. The calendar works in tandem with the [Highsnobiety Sneakers](https://www.trendhunter.com/trends/highsnobiety-x-marchesi) chatbot, which is available through [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief). When consumers are notified of a model that appeals to them, they have 24 hours to enter the contest to win it, and can continue to enter over the course of the month to win others. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sneaker Advent Calendars:** The rise of sneaker advent calendars presents an opportunity for brands to engage with sneaker enthusiasts in a unique and interactive way. - **Contest-based Promotions:** Contest-based promotions, like the sneaker advent calendar, provide a disruptive innovation opportunity for businesses to create excitement and increase consumer engagement. - **Integration of Chatbots:** The integration of chatbots, such as the Highsnobiety Sneakers chatbot, offers a disruptive innovation opportunity for brands to deliver personalized experiences and drive sales. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage sneaker advent calendars to attract and retain customers, creating a buzz around their brand and driving sales. - **E-commerce:** E-commerce platforms can incorporate contest-based promotions to enhance customer loyalty and incentivize repeat purchases. - **Chatbot Technology:** Chatbot technology providers have an opportunity to offer customizable chatbot solutions that cater to various industries for engaging and interactive customer experiences. ## Related on Trend Hunter - [Sports Fan Advent Calendars](https://www.trendhunter.com/trends/countdown-to-chill-calendar.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Playful Plush Advent Calendars](https://www.trendhunter.com/trends/squishmallows-advent-calendars.md) - [Functional Festive Sneaker Models](https://www.trendhunter.com/trends/kith-x-salomon-xt4k.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Romantic Couples Advent Calendars](https://www.trendhunter.com/trends/wevibe-advent-calendars.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Energy Drink Advent Calendars](https://www.trendhunter.com/trends/nocco-advent-calendar.md)