# Attention-Grabbing Toy Ads The SNCM 2014 Campaign Promote Children Under 12 Flying for Free By Meghan Young | Published 2014-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sncm-2014 References: [adeevee](http://www.adeevee.com/2014/03/sncm-doll-soldier-teddy-print/) & [sncm.fr](http://www.sncm.fr/) The SNCM 2014 ad campaign really wants to grab people's attention, especially those in the advertisements themselves. That is because it is promoting a phenomenal deal that all parents should take advantage of. It reads, "This summer, nothing will stop your kids to travel to Corsica." As the [toys in the SNCM 2014 ad campaign](https://www.trendhunter.com/trends/going-places-with-ken) are trying to convey, [children under 12 can fly for free](https://www.trendhunter.com/trends/sunwing-vacations1). Conceived and executed by Change, an ad agency based in Paris, France, the SNCM 2014 ad campaign was art directed by Stéphane Pru and Stanislas Chéné with creative direction by Arnaud Le Bacquer. Relying on [playful imagination](https://www.trendhunter.com/trends/seat-blocker), it isn't blatant about its message, at least visually. Shot by the Los Hermanos Brothers, the images are more fun than informative. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Attention-grabbing Ads:** Opportunity for disruptive innovation in creating highly engaging and captivating advertisements that grab people's attention. - **Promotional Deals for Children:** Opportunity for disruptive innovation in offering unique promotional deals specifically targeted towards children. - **Playful Visual Storytelling:** Opportunity for disruptive innovation in using playful and imaginative visuals to convey messages effectively. ### Who This Affects Most - **Advertising and Marketing:** Opportunity for disruptive innovation in the advertising and marketing industry to create attention-grabbing campaigns. - **Airlines and Travel:** Opportunity for disruptive innovation in the airline and travel industry to offer special promotional deals for children. - **Toy Manufacturing:** Opportunity for disruptive innovation in the toy manufacturing industry to collaborate with airlines or travel companies for promotional campaigns. ## Related on Trend Hunter - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md)