# Whimsical Luggage Popups Snarkitecture's Valextra Boutique Boasts a Dreamy, All-White Interior By Jana Pijak | Published 2017-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/snarkitecture References: [retaildesignblog.net](http://retaildesignblog.net/2017/01/26/pop-up-project-inside-valextra-store-by-snarkitecture-milan-italy/) & [snarkitecture](http://www.snarkitecture.com) This Valextra popup shop boasts a dreamy and whimsical interior that was conceived by the creative team at [Snarkitecture](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection) design studio. A marriage of rigid and organic details, the retail space opened its doors in the heart of Milan, Italy recently. The occasion was a celebration of the accessory brand's 80th anniversary. Valextra's dreamy popup shop spotlighted the brand's handmade leather accessories -- ranging from handmade handbags and totes to [structured suitcases](https://www.trendhunter.com/trends/monos-store) fit for the fashionable jet-setter. Each stark piece was displayed against a [clean, white backdrop](https://www.trendhunter.com/trends/white-is-good-shop) that featured cloudlike ceiling elements and lighting fixtures. Known for its whimsical and sculptural designs, Snarkitecture stays true to its aesthetic. With its latest project, the studio blends linear and functional elements with others that are solely meant to inspire visitors and to dazzle the eye. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Retail Design:** The use of dreamy, whimsical interiors in retail designs provides opportunities for customers to be inspired and dazzled in unique shopping experiences. - **Minimalistic Product Displays:** Using a clean, white backdrop to display products against allows for a minimalist showcase of products, which can create a striking visual appeal, while allowing products to stand-out. - **Handmade Luxury Accessories:** The display of handmade leather accessories in a dreamy, whimsical context creates a sense of luxury and exclusivity in an otherwise common shopping experience. ### Where This Applies - **Fashion Retail:** Fashion retailers should consider incorporating whimsical retail design and minimalistic product displays to create luxurious and unique shopping experiences. - **Luxury Leather Goods:** Luxury leather goods brands can differentiate themselves in a crowded market by promoting their handcrafted products through dreamy, high-concept pop-up shops. - **Interior Design:** Interior designers can use the inspiration of whimsical designs, such as cloud-like ceiling elements and lighting fixtures, to incorporate unique details in their work and create unique art installations. ## Related on Trend Hunter - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md)