# Customizable Mix-and-Match Toys Funko's Snapsies Lets Kids Snap Together Their Own Creations By Laura McQuarrie | Published 2020-02-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/snapsies References: [businesswire](https://www.businesswire.com/news/home/20200221005033/en/Funko-Unveils-Innovative-Line-Targeting-Kids-New) & [funko](https://www.funko.com/) [Funko's](https://www.trendhunter.com/trends/pop-yourself-funko) Snapsies are toys that help kids to assemble their very own custom characters with patent-pending snap-and-match technology. Although there are tons of [collectible toys on the market](https://www.trendhunter.com/trends/pop-top), this new line introduces next-level possibilities for personalization and creativity. With Snapsies, kids will be able to customize the way they play with characters like Jett the rockstar unicorn, the super-athletic mountain goat Billie and Boe, the baker hedgehog. Alongside this new line of toys, Funko is introducing touchscreen display retail machines that share animated video shorts and dispense [toy-filled capsules](https://www.trendhunter.com/trends/zuru-max-premium). While Funko is known for its fun range of pop culture collectibles, Snapsies marks the company's first foray into the toy category. Image Credit: Funko ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Customizable Toys:** The toy industry can capitalize on the trend of customizable toys using snap-and-match technology to introduce next-level possibilities for personalization and creativity. - **Interactive Retail Machines:** The retail industry can innovate and disrupt traditional brick-and-mortar stores by introducing interactive retail machines that share animated video shorts and dispense toy-filled capsules. - **Patent-pending Technology:** The technology industry can innovate and disrupt the toy industry by introducing patent-pending snap-and-match technology to create customizable and interactive toys. ### Industries Being Reshaped - **Toy Industry:** The toy industry can innovate by introducing customizable toys using snap-and-match technology to create unique and personalized play experiences for kids. - **Retail Industry:** The retail industry can capitalize on interactive retail machines to provide a unique and engaging shopping experience for customers and drive sales. - **Technology Industry:** The technology industry can innovate by introducing patent-pending technology to create interactive and customizable toys that appeal to kids and drive sales in the toy industry. ## Related on Trend Hunter - [Giftable Customized Figurines](https://www.trendhunter.com/trends/pop-yourself-funko.md) - [Kid-Friendly Customizable Bags](https://www.trendhunter.com/trends/pop-n-swop.md) - [Miniature Animated Custom Figurines](https://www.trendhunter.com/trends/pop-yourself.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Interactive Greeting Cards](https://www.trendhunter.com/trends/popsies.md) - [Customizable Vinyl Toys](https://www.trendhunter.com/trends/makeship.md) - [Snack Crisp Collectibles](https://www.trendhunter.com/trends/pringamabobs.md) - [Treat-Themed Crafting Dolls](https://www.trendhunter.com/trends/pretty-sweets.md) - [Collectible Figurine Action Games](https://www.trendhunter.com/trends/funko-fusion.md)