# Social TV Sharing Services 'Snapscreen' Helps Users Share What They're Watching with Friends By Michael Hemsworth | Published 2021-01-12 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/snapscreen References: [betalist](https://betalist.com/startups/snapscreen) & [snapscreen](https://snapscreen.com/activation) Watching TV solo with a smartphone in hand has become more popular amongst many consumers and has some craving a more social experience, so 'Snapscreen' has been created to help support this. The app works by letting users simply [snap a photo of the screen](https://www.trendhunter.com/trends/miruni-snapit) when they are watching before it will automatically detect what is being watched and send the last few minutes to their smartphone. This will then allow user to trim the content down and share it with their followers or friends as they watch to interact with others on a common experience. The 'Snapscreen' app helps to bring a more social experience to the experience of watching TV alone and fosters the burgeoning concept of [social streaming](https://www.trendhunter.com/trends/tiktok-8). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Social TV Sharing:** 'Snapscreen' introduces a new way of social sharing while watching TV, providing disruptive innovation opportunities for social media and entertainment industries. - **Smartphone Integration:** The rise of smartphone usage while watching TV prompts smartphone and TV manufacturers to explore new ways of integration, leading to disruptive innovation opportunities in technology and entertainment industries. - **Real-time Interaction:** Snapscreen's concept of real-time interaction while watching TV will push for innovative and interactive TV content, revolutionizing the entertainment industry. ### Where This Applies - **Social Media:** Snapscreen's app is a disruptive innovation for social media platforms, opening up new opportunities for users to engage with each other in real-time while watching TV. - **Entertainment:** Snapscreen's app will disrupt the entertainment industry by introducing a new way of interaction between viewers using their smartphones and the content they are watching. - **Technology:** The rise of smartphone usage while watching TV presents many disruptive innovation opportunities in technology, from new app integrations to innovative TV and smartphone features. ## Related on Trend Hunter - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Virtual Watch Parties](https://www.trendhunter.com/trends/together-watch.md) - [Personalized TV Recommendation Apps](https://www.trendhunter.com/trends/tv-recommendation-app.md) - [TV-Specific Pop Informants](https://www.trendhunter.com/trends/tv-show-aficionados.md) - [Effortlessly Beautified Screenshots](https://www.trendhunter.com/trends/supasnap.md) - [Social Camera Fitness Apps](https://www.trendhunter.com/trends/snapfit1.md) - [Streaming Content-Tracking Apps](https://www.trendhunter.com/trends/cinehub-app.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md)