# Connected Eyeglass Experiences The Snapbots at Westfield Encourage Trials of Snap's Spectacles By Laura McQuarrie | Published 2017-08-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/snaps-spectacles References: [campaignlive](http://www.campaignlive.co.uk/article/snap-encourages-westfield-shoppers-share-experience-snapchat-spectacles/1442048) & [uk.westfield](https://uk.westfield.com/london/entertainment/events/spectacles-by-snap/42964) [Snap](https://www.trendhunter.com/trends/spectacles-gen-5) teamed up with [Westfield London](https://www.trendhunter.com/trends/programmatic-targeting-solution) to launch Snapbots in its shopping centers that give consumers the chance to try Snap's Spectacles. Snapbots from Snap take the form of vending machines that give consumers the chance to purchase a pair of the connected eyeglasses. With a pair of these Spectacles that boast a 115-degree lens, consumers are able to share their experiences in the center while shopping, browsing for outfits and eating food. These captured videos take the form of circular 10-second videos from a dynamic first-person perspective. Once recorded, these videos can be downloaded and sent to a friend, or instantly shared via [Snapchat](https://www.trendhunter.com/trends/snapchat-7). The partnership between Westfield and Snap is part of an experience-first strategy that aims to give consumers the chance to try the new technology before committing to a purchase. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Connected Eyeglass Experiences:** Offering customers immersive shopping experiences through wearable technology. - **Experiential Retail:** Using technology to create memorable shopping experiences for customers. - **Social Media Integration:** Integrating social media into experiential retail to bridge online and offline interactions. ### Where This Applies - **Retail:** Retailers can use connected eyeglasses to create unique in-store experiences. - **Technology:** Developers can create new software to integrate eyeglass technology with social media platforms. - **Entertainment:** Movie theaters or sporting events can utilize eyeglasses for interactive and immersive experiences. ## Related on Trend Hunter - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Tech-Enabled Smart Glasses](https://www.trendhunter.com/trends/specs.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Compact AR Glasses](https://www.trendhunter.com/trends/spectacles-gen-5.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md)