# 90s-Inspired Glass-Packaged Beverages Snapple Glass Bottles are Back for a Limited Time By Michael Hemsworth | Published 2025-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snapple-glass-bottles References: [allrecipes](https://www.allrecipes.com/snapple-brings-back-limited-edition-glass-bottles-11831647) & [snapple](https://www.snapple.com)  The [Snapple](https://www.trendhunter.com/trends/snapple-elemenft) glass bottles are a packaging style that many consumers will recognize from the 90s but have been discontinued in recent years. The brand has announced that it will be reviving its [classic glass-made packaging](https://www.trendhunter.com/trends/newstalgia-1) for a limited time as a way to pay homage to its past, but also speak to consumer nostalgia. The packaging update will see the brand shifting to glass-made bottles for a limited time with their classic metal lids, while its 100% recycled plastic style will still be on offer. The Snapple glass bottles will be priced at $3.99 each and will only be on offer for a limited time in New York. The product responds to the popularity of [90s-themed nostalgia](https://www.trendhunter.com/trends/summer-like-its-99) as consumers continue to react positively to items that are themed with the decade in mind. Image Credit: Allrecipes / Snapple ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 56% | Activity: 67% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nostalgia-driven Consumer Products:** Brands are capitalizing on consumer nostalgia by reviving packaging and product styles from past decades, resonating particularly with audiences who have a sentimental attachment to those eras. - **Retro Packaging Revival:** Companies are exploring temporary returns to retro packaging designs, tapping into customer desires for familiar aesthetics linked to their formative years. - **Limited-edition Marketing Strategies:** Short-term product releases in nostalgic packaging formats offer a compelling way to create urgency and excitement among shoppers looking for unique, ephemeral experiences. ### Who This Affects Most - **Beverage Industry:** The beverage sector is revisiting classic packaging formats to evoke nostalgia and differentiate products in a saturated market. - **Packaging Industry:** Packaging companies are getting opportunities to innovate by blending vintage designs with modern sustainable practices to appeal to eco-conscious nostalgic consumers. - **Retail Marketing:** Retail marketers stand to benefit from employing nostalgia-infused campaigns that can attract attention and drive higher engagement through limited-run products. ## Related on Trend Hunter - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Beer Packaging Shifts](https://www.trendhunter.com/trends/moosehead-breweries.md) - [Limited-Edition Glass Bottles](https://www.trendhunter.com/trends/topo-chico-celebrates.md) - [Sustainable Drink Packaging Launches](https://www.trendhunter.com/trends/recyclable-aluminum-bottles.md) - [Single-Serving Non-Alcoholic Slim Cans](https://www.trendhunter.com/trends/slim-cans.md) - [Reduced Packaging Drink Ranges](https://www.trendhunter.com/trends/7select-replenish-range.md) - [Bottled Single-Serve Juice Drinks](https://www.trendhunter.com/trends/capri-sun-bottles.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Warm-Weather Cocktail Sets](https://www.trendhunter.com/trends/spiked-bebidas.md)