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# Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event

By Laura McQuarrie | Published 2016-08-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/snaphappen
References: [prexamples](http://prexamples.com/2016/08/introducing-snaphappen-the-worlds-first-snapchat-event/) & [snaphappen](http://www.snaphappen.com/)

'SnapHappen' is the name of a new [Snapchat](https://www.trendhunter.com/trends/after-dark-1) event run for the community by the community in order to empower people to make the most of this incredibly influential social media platform for business. The first-ever SnapHappen event is launching in London, England and will features an awards ceremony called 'The Ghosties' with categories like 'Best Collaborative Story,' 'Snapchatter of the Year' and 'Best Use of Snapchat by Brand.'

At the [social media conference event](https://www.trendhunter.com/trends/instagram-family-popup), attendees will get to partake in everything from selfie parties to Snapchat collages and networking with a variety of influencers in the social community.

Snapchat serves as a brilliant marketing tool for savvy brands to connect with young audiences—it's reported that the platform drives more than six billion daily video views, all from mobile devices.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 57% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Snapchat Marketing:** Disruptive innovation opportunity: Explore creative ways for brands to connect with young audiences through Snapchat.
- **Influencer Networking:** Disruptive innovation opportunity: Facilitate networking opportunities between influencers and business professionals at social media conferences.
- **Creative Collaborations:** Disruptive innovation opportunity: Encourage brands to collaborate on Snapchat stories and campaigns to engage users.

### Industries Being Reshaped

- **Social Media:** Disruptive innovation opportunity: Develop new tools and strategies to enhance social media marketing through Snapchat.
- **Event Management:** Disruptive innovation opportunity: Create specialized conferences and events focused on social media platforms like Snapchat.
- **Digital Marketing:** Disruptive innovation opportunity: Incorporate Snapchat into digital marketing strategies to reach a wider audience.

## Related on Trend Hunter

- [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md)
- [Collaborative Social Media Features](https://www.trendhunter.com/trends/snapchat-shared-stories.md)
- [AI-Generated Image Backgrounds](https://www.trendhunter.com/trends/snapchat-6.md)
- [Web-Based Snapchat Apps](https://www.trendhunter.com/trends/snapchat-for-web.md)
- [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md)
- [Paid Social Media Subscriptions](https://www.trendhunter.com/trends/snapchat-2.md)
- [ChatGPT-Powered Social Services](https://www.trendhunter.com/trends/my-ai.md)
- [World Landmark AR Overlays](https://www.trendhunter.com/trends/custom-landmarkers.md)
- [AI-Powered Video Generators](https://www.trendhunter.com/trends/higgsfield.md)