# Magnetic Snap-On Cameras ShiftCam Created an All-In-One Grip, Dock, and Charger By Bryce Mason | Published 2022-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snapgrip References: [kickstarter](https://www.kickstarter.com/projects/shiftcam/snapgrip-magnetic-snap-on-camera-grip-battery-for-your-phone?ref=discovery_popular)  Following the less is more model, the [ShiftCam](https://www.trendhunter.com/trends/mobile-creator-gear) was founded in early 2017 to facilitate the transition from smartphones to professional cameras for everyone. ShiftCam redesigned its product to take advantage of Apple's magnetic technology after they introduced [MagSafe](https://www.trendhunter.com/trends/lux-grip) for iPhones last year. They have designed a simple device that snaps into place and provides a full-size grip with accessibility. The shutter button allows the phone to be orientated in landscape or portrait mode with just a simple turn. This could be the most intriguing iPhone accessory to appear in a long time. ShiftCam's SnapGrip and attachments will be available in various colors, and the business will shortly launch a [Kickstarter](https://www.trendhunter.com/trends/shiftcam-snapgrip) campaign to raise funds for the device. Image Credit: SnapGrip ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Magsafe Camera Grips:** The trend of developing magnetic camera grips that can attach to smartphones with MagSafe technology presents opportunities for businesses to create new innovative camera accessories. - **Minimalist Photography Accessories:** The trend towards minimalist photography accessories presents opportunities for businesses to create new products that streamline the process of taking professional photos with smartphones. - **Smartphone-to-camera Accessories:** The trend towards developing accessories to facilitate the transition from smartphones to professional cameras presents opportunities for businesses to innovate in the camera accessory industry. ### Industries Being Reshaped - **Smartphone Accessories Industry:** The shift towards creating camera grips that attach to smartphones utilizing MagSafe technology presents opportunities for the smartphone accessories industry to capitalize on this trend. - **Photography Equipment Industry:** The trend towards minimalistic photography accessories presents disruptive innovation opportunities for the photography equipment industry to create products that cater to the growing demand for smartphone photo-taking. - **Crowdfunding Industry:** The emerging trend of crowdfunding presents an opportunity for businesses in the camera accessory industry to raise funds for innovative products like ShiftCam's magnetic snap-on camera grips through platforms like Kickstarter. ## Related on Trend Hunter - [Magnetic Smartphone Photography Accessories](https://www.trendhunter.com/trends/shiftcam-snapgrip.md) - [Content Creation Smartphone Accessories](https://www.trendhunter.com/trends/mobile-creator-gear.md) - [Smartphone-to-Camera Transformed Attachments](https://www.trendhunter.com/trends/stage-powergrip.md) - [Smartphone Photographer Sling Bags](https://www.trendhunter.com/trends/shiftcam-workflow-sling.md) - [Smartphone Gimbal Attachments](https://www.trendhunter.com/trends/snappy-mobile.md) - [MagSafe Photographer-Style Grips](https://www.trendhunter.com/trends/lux-grip.md) - [Photography MagSafe Smartphone Grips](https://www.trendhunter.com/trends/leica-lux-grip.md) - [Space-Saving Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra.md) - [Photographer-Grade Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series.md)