# Connected Can Campaigns This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers By David Ingram | Published 2015-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snapcodes References: [psfk](http://www.psfk.com/2015/11/sprite-snapchat-cubocc-snapcodes-limited-edition-cans.html) & [sprite.br](http://www.sprite.com.br/pt/home/) Sprite has teamed up with digital advertising agency CUBOCC for this Brazilian ad campaign that uses Snapchat 'snapcodes' to connect with Generation Z consumers. The 'RFRSH Na Lata' campaign features limited edition cans of Sprite printed with 'snapcodes' that link to the Snapchat accounts of 15 different Brazilian Generation Z influencers when scanned with a smartphone. The campaign has resulted in over 1 million views of different "snaps" from these accounts, leading to an 87 percent increase in reach. Snapchat and its real-time social feed platform is currently the most popular amongst the Generation Z marketplace. The 'RFRSH Na Lata' campaign is also encouraging users to submit their personal Snapchat accounts for a chance to have their own code printed and featured on millions of cans of Sprite across Brazil. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Snapchat Marketing:** The 'RFRSH Na Lata' campaign demonstrates the effectiveness of using Snapchat 'snapcodes' to connect with Generation Z consumers, indicating a trend towards leveraging Snapchat for marketing purposes. - **Influencer Collaboration:** The collaboration with 15 different Brazilian Generation Z influencers in the 'RFRSH Na Lata' campaign highlights the growing trend of brands partnering with influencers to reach their target audience. - **Interactive Packaging:** The limited edition cans of Sprite with 'snapcodes' that link to Snapchat accounts showcase the trend of using interactive packaging to engage consumers and drive product awareness. ### Who This Affects Most - **Beverage Industry:** The success of the 'RFRSH Na Lata' campaign suggests an opportunity for other beverage brands to leverage Snapchat and influencers to connect with Generation Z consumers. - **Advertising & Marketing:** The use of 'snapcodes' in advertising campaigns, as seen in the 'RFRSH Na Lata' campaign, presents a disruptive innovation opportunity in the advertising and marketing industry. - **Packaging Industry:** The concept of interactive packaging demonstrated by Sprite's limited edition cans with 'snapcodes' opens up potential disruptive innovations in the packaging industry that can enhance brand-consumer interaction. ## Related on Trend Hunter - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Indian Gen Z Beverage Campaigns](https://www.trendhunter.com/trends/coolberg.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Social Soda Mixer Campaigns](https://www.trendhunter.com/trends/level-up-with-7up.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md)