# Flavor-Forward Cold Coffees Elemental Beverage Company's Snapchill Enhances Cold Coffee By Laura McQuarrie | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snapchill References: [prnewswire](https://www.prnewswire.com/news-releases/elemental-beverage-company-introduces-new-flavor-forward-cold-coffee-experience-300825087.html) & [ElementalBeverage.co](http://www.ElementalBeverage.co) Snapchill Technology was developed by David M. Dussault, an [MIT](https://www.trendhunter.com/trends/yzipper) graduate and the co-founder and Chief Alchemist of the Elemental Beverage Company. According to the company, "Snapchill Technology allows an unparalleled tasting experience that delivers a new depth, flavor and freshness of coffee that can only be released by [rapidly cooling it to lower temperatures](https://www.trendhunter.com/trends/automatic-cold-brew-machine)." Snapchilling is said to preserve the flavor of hot coffee, which is highly volatile and aromatic at a hot temperature. The patented technology is useful for preserving and enhancing the unique flavors of coffee without oxidation, dilution or additives, offering a [cold coffee drinking experience](https://www.trendhunter.com/trends/cold-coffee-drinks) that provides significantly more depth than usual. With Snapchilling, liquids are cooled at an extremely fast rate, reaching temperatures as low as -10°F within mere minutes. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Snapchilling Technology:** The development and implementation of Snapchilling technology has disrupted coffee preservation and has the potential to create new standards and methods for cold coffee production. - **Flavor Preservation:** The focus on preserving coffee flavors through rapid cooling and preservation processes has created a new opportunity to innovate and create unique flavor experiences for coffee drinkers. - **Enhanced Drinking Experience:** The development of Snapchill Technology has created new possibilities to enhance the pleasure of cold coffee drinking experiences, particularly in the retail and hospitality industries. ### Industries Being Reshaped - **Beverage Manufacturing:** The beverage manufacturing industry can leverage Snapchill Technology to create new lines of cold coffee products that offer unique and preserved flavor experiences. - **Food and Hospitality:** The food and hospitality industry can benefit from the enhanced flavor profiles of Snapchill-processed coffee, as well as the potential to create new coffee-based beverages and experiences. - **Technology:** The development of new rapid-cooling and preservation technologies, such as Snapchilling, represents a disruptive innovation opportunity for the technology sector to support coffee and beverage producers in creating new products and processes. ## Related on Trend Hunter - [Hot-to-Cold Coffee Brewers](https://www.trendhunter.com/trends/kbrew-chill.md) - [Flash Frozen Coffees](https://www.trendhunter.com/trends/cometeer.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Cafe-Quality Iced Coffee Pods](https://www.trendhunter.com/trends/mad-coffee.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md)