# Contextualized Social Media Updates Snapchat's 'Context Cards' Enable Real-World Discovery By Ell Smith | Published 2017-10-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/snapchats-context-cards References: [wired](https://www.wired.com/story/snap-evan-spiegel-context-cards/) & [techcrunch](https://techcrunch.com/2017/10/10/snapchats-new-context-cards-use-snaps-for-spontaneous-discovery/) [Snapchat's](https://www.trendhunter.com/trends/snapchat-6) Context Cards are a newly released feature, which promote further engagement between geofilters and particular locations. [Geofilters and location tags](https://www.trendhunter.com/trends/instagram-map) are an entertaining method of sharing places one has visited. However enjoyable, the tags lacked real-world applications, as their existence is only relevant within the social media site. The new update aims to transform "engagement into a [real world discovery](https://www.trendhunter.com/trends/trending-spots)" by enabling users to view specific details, reviews and information about the tag via a click-through link. Through this update, companies may be more inclined to create personalized location tags that will direct other potential consumers to the company's website or to a series of pictures and reviews. This engaging update enables the social media platform to function as a marketing tool for other companies. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Contextualized Social Media Updates:** Snapchat's 'Context Cards' enable users to view specific details, reviews, and information about geofilters and location tags, transforming engagement into real-world discovery. - **Personalized Location Tags:** Companies can create personalized location tags on Snapchat to direct potential consumers to their website or to a series of pictures and reviews, offering a disruptive innovation opportunity in marketing. - **Social Media as Marketing Tool:** Snapchat's Context Cards update allows the social media platform to function as a marketing tool for other companies, presenting an opportunity for disruptive innovation in social media advertising. ### Industries Being Reshaped - **Social Media:** The Context Cards feature on Snapchat presents a disruptive innovation opportunity for social media platforms to enhance user engagement and provide valuable marketing capabilities. - **Location-based Services:** The ability to view specific details and information about geofilters and location tags through Snapchat's Context Cards creates a disruptive innovation opportunity in location-based services, enabling businesses to target and attract potential customers based on their location. - **Digital Marketing:** Snapchat's update of enabling users to click through Context Cards and access more information presents a disruptive innovation opportunity in digital marketing, allowing companies to provide personalized content and drive customer engagement. ## Related on Trend Hunter - [AI-Generated Image Backgrounds](https://www.trendhunter.com/trends/snapchat-6.md) - [Arrival Notification Features](https://www.trendhunter.com/trends/arrival-notifications.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [Collaborative Social Media Features](https://www.trendhunter.com/trends/snapchat-shared-stories.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Location-Based Social App Features](https://www.trendhunter.com/trends/snapchat-home-safe.md)