# Privacy Protecting Smartphone Apps Snapchat Allows Users to Safely Send Scandalous Captures By Courtney Scharf | Published 2012-05-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat References: [psfk](http://www.psfk.com/2012/05/app-self-destructs-sexts.html) & [itunes.apple](http://itunes.apple.com/us/app/picaboo/id447188370?ls=1&mt=8) [Snapchat](https://www.trendhunter.com/trends/family-center-1) is an app that protects smartphone users by allowing them to destroy the images after they've been sent. Snapchat works by sending images with a built-in timer, set for up to ten seconds. After the designated time is finished, the scandalizing photo will self-destruct, never to show its face on a network again. [Screenshot protection](https://www.trendhunter.com/trends/safe-screen), another service that Snapchat affords to its users, is the second reason why this add-on is so valuable. When the app senses that it is being recorded in any way, a message will immediately be dispatched to the sender. With many worried about their online presence, especially with the permanence of web content, the app is a sigh of relief for those looking to spice up their [smartphone interactions](https://www.trendhunter.com/trends/yapsdotchat). Cutting-edge, and definitely in line with common web anxieties, this is an ingenious way to protect smartphone users. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Privacy-protecting Apps:** Apps that prioritize data protection by allowing users to control who has access to their personal information. - **Self-destructing Content:** Services that allow users to share content that automatically disappears after a designated period of time. - **Screenshot Protection:** Add-ons that notify users if their content is being recorded or captured in any way, protecting against unwanted sharing or distribution. ### Who This Affects Most - **Social Media:** Social media platforms could leverage privacy-protecting features to compete for users who prioritize data security over wider audiences. - **Messaging Apps:** Messaging app developers could create self-destructing content and screenshot protection capabilities to offer users increased data privacy and security during conversations. - **E-commerce:** E-commerce platforms could incorporate privacy-protecting features, such as self-destructing content, to assure users that their personal information won't be shared beyond a set time frame. ## Related on Trend Hunter - [Parent-Focused Social Features](https://www.trendhunter.com/trends/family-center-1.md) - [Private Video Sharing](https://www.trendhunter.com/trends/video-sharing1.md) - [Confidentiality-Centric Smartphones](https://www.trendhunter.com/trends/confidentiality-hightech-smartphone.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Photo Redaction Tools](https://www.trendhunter.com/trends/camouflage-for-ios.md) - [Photo-Based Messenger Services](https://www.trendhunter.com/trends/snapstreak-restore.md) - [Disappearing Chat Messages](https://www.trendhunter.com/trends/midnight-disappearing-chats.md) - [Discreet File Security Systems](https://www.trendhunter.com/trends/secret-photo-vault.md) - [Web-Based Image Messaging Apps](https://www.trendhunter.com/trends/snapchat-4.md)