# Inclusive Presidential Social Accounts The White House Officially Launched its Own Snapchat Story By Cadhla Gray | Published 2016-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-story References: [psfk](http://www.psfk.com/2016/01/you-can-now-get-snaps-from-the-white-house.html) & [whitehouse.gov](https://www.whitehouse.gov/blog/2016/01/11/whitehouse-joins-snapchat) The Obama Administration has always been one step ahead in the realm of social media compared to other presidential administrations; however, its most recent addition to its media portfolio still comes as a bit of a surprise, as the [White House](https://www.trendhunter.com/trends/grab-life-by-the-claw) now has its very own [Snapchat](https://www.trendhunter.com/trends/snapchat-shared-stories) story and account. The move to Snapchat is in an effort to further connect with a young audience in a personal way, thereby encouraging political involvement. The White House's Chief Digital Officer announced that the Official Snapchat story would show users the behind-the-scenes images and videos of the State of the Union preparations. While Millennials and Gen Z will undoubtedly find this social media account interesting and entertaining, it may also leave some members of the Boomer Generation shaking their head at captions like, "POTUS live on [YouTube](https://www.trendhunter.com/trends/social-media-backup-platform) RN" and "Rolling to AF2" beside an image of the Vice President of the United States in transit to Air Force Two. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Social Media Politics:** The integration of social media in politics can lead to a more inclusive and interactive democratic process, especially among younger generations. - **Youth Marketing:** Marketing to younger audiences through social media is an effective way to generate interest and engagement, leading to potential long-term loyalty. - **Transparency and Accessibility:** By providing behind-the-scenes content through social media, companies and organizations can increase transparency and connect with their audience in a more personal and humanizing way. ### Where This Applies - **Politics:** Political campaigns and government institutions can leverage social media platforms to engage younger voters, increase transparency, and create a more inclusive democracy. - **Media and Entertainment:** Social media platforms like Snapchat offer fresh opportunities for media and entertainment companies to connect with younger audiences and create unique, engaging content. - **Marketing and Advertising:** Adopting social media marketing strategies and objectives that prioritize inclusivity and transparency can help companies effectively engage diverse audiences and build brand loyalty. ## Related on Trend Hunter - [Collaborative Social Media Features](https://www.trendhunter.com/trends/snapchat-shared-stories.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Political Podcast Appearances](https://www.trendhunter.com/trends/kamala-harris-call-her-daddy.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [AR Voter Campaigns](https://www.trendhunter.com/trends/voter-campaign.md) - [Parent-Focused Social Features](https://www.trendhunter.com/trends/family-center-1.md) - [Parental Social Controls](https://www.trendhunter.com/trends/snapchat-5.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Web-Based Snapchat Apps](https://www.trendhunter.com/trends/snapchat-for-web.md)