# Dancing Digital Payment Commercials This Weird Ad Announces the Snapchat Snapcash Feature By Alyson Wyers | Published 2014-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-snapcash References: [fastcocreate](http://www.fastcocreate.com/3038706/if-you-love-snapchat-shopping-and-insanity-this-wacky-snapcash-video-is-for-you) & [youtu.be](http://youtu.be/kBwjxBmMszQ) To announce the launch of the [Snapchat](https://www.trendhunter.com/trends/snapstreak-restore) Snapcash feature, the social media app released this intentionally bizarre commercial. The new feature allows people to pay using their debit card -- a big move for the platform that lets people take disappearing pictures. The Snapcash commercial features teens buying a gift for their mother, which quickly turns into a song and dance number with lyrics such as "send money easy, it's oh so breezy" complete with a singing wizard. The unusual Snapchat Snapcash advertisement puts a wacky spin on a subject that is typically seen in a more serious way. Snapcash shows digital payments don't have to be all business with their [Broadway](https://www.trendhunter.com/trends/fiverr-nobody-cares)-esque campaign. This new feature is possible due to a partnership with [Square](https://www.trendhunter.com/trends/blackowned-restaurant). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 20% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Digital Payment Innovations:** Disruptive innovation opportunity: Explore creative and entertaining ways to promote digital payment platforms, appealing to younger generations. - **Integration of Social Media and Payment Systems:** Disruptive innovation opportunity: Develop seamless and user-friendly payment solutions for popular social media platforms, catering to the needs and preferences of digital natives. - **Unconventional Advertising Approaches:** Disruptive innovation opportunity: Embrace unconventional and quirky advertising methods to grab attention and differentiate from competitors in the digital payment industry. ### Where This Applies - **Digital Payment Solutions:** Disruptive innovation opportunity: Enhance the user experience and incorporate fun elements to engage customers, making digital payment solutions more accessible and enjoyable. - **Social Media Platforms:** Disruptive innovation opportunity: Collaborate with payment service providers to integrate seamless and secure payment options into popular social media platforms, expanding revenue streams. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace unconventional advertising strategies and engage with creative agencies to develop unique and memorable campaigns for digital payment companies. ## Related on Trend Hunter - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Visual Payment Apps](https://www.trendhunter.com/trends/vizme.md) - [Photo-Based Messenger Services](https://www.trendhunter.com/trends/snapstreak-restore.md) - [Parent-Connected Teen Shopping Apps](https://www.trendhunter.com/trends/share2pay.md) - [Crypto-Gifting Payment Apps](https://www.trendhunter.com/trends/cryptogifting-payment-app.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md)