# Minute-Long Comedy Shows Chipotle is Introducing a Snapchat Show Called 'School of Guac' By Laura McQuarrie | Published 2016-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-show References: [adweek](http://www.adweek.com/adfreak/see-first-two-episodes-chipotles-weekly-minute-long-snapchat-show-174270) & [BurritoWowNow](http://BurritoWowNow.com) With its new [Snapchat](https://www.trendhunter.com/trends/snap-shack) show, '[School of Guac](https://www.trendhunter.com/trends/cheezit-spicy-buffalo),' [Chipotle](https://www.trendhunter.com/trends/chipotles-snapchat-lens) is hoping to appeal to high school and college students with its good sense of humor. On the ChipotleSnaps account, Chipotle is now hosting a weekly comedy show that runs for about a minute in a style that reminds of late-night talk shows, SNL and MAD TV. Lorena Russi serves as the host of the School of Guac and even speaks into a burrito-shaped microphone. The quirky comedy segment on Snapchat features content such as "WTF is This," which attempts to decipher strange emoji symbols, a Burrito Whisperer, as well as lessons that inform why tortillas are round and tortilla chips are triangular. A number of extremely short advertisements, videos and campaigns are being created to specifically target those with short attention spans in the age of the Internet. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Micro-comedy Shows:** There is a growing trend towards minute-long comedy shows on social media platforms which offers opportunities for businesses to create short, engaging content. - **Humor-based Advertising:** Companies are exploring new forms of humor-based advertising and marketing that appeal to younger audiences who prefer quick, entertaining content. - **Social Media Exclusives:** Social media platforms are now being used in a strategic way to offer exclusive content, driving engagement and interest for companies and their products. ### Sectors Adopting This - **Fast Food Industry:** Fast food companies are exploring how to use comedy and humor on social media to appeal to young customers who are active on these platforms. - **Entertainment Industry:** The entertainment industry can take advantage of micro-comedy shows by creating short and funny content for social media platforms to increase their audience reach and engagement. - **Marketing Industry:** Marketing industry professionals can leverage social media's exclusivity. They should develop creative content to promote products that appeal to younger generations who prefer short and attention-grabbing ads. ## Related on Trend Hunter - [QSR Gen Z Campaigns](https://www.trendhunter.com/trends/chipotles-snapchat-lens.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Guacamole-Based Rewards Programs](https://www.trendhunter.com/trends/guac-mode.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Healthy Mexican QSR Bowls](https://www.trendhunter.com/trends/chipotle-2.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Halloween Burrito Promotions](https://www.trendhunter.com/trends/boorito-1.md)