# Social Media Music Documentaries This Snapchat Series Will Tell the Story of Rapper A$AP Ferg By Katherine Pendrill | Published 2016-03-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-series References: [mashable](http://mashable.com/2016/03/15/mtv-snapchat-doc/) [MTV](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot) recently teamed up with rapper A$AP Ferg to produce a [Snapchat](https://www.trendhunter.com/trends/spotify-and-snapchat) series documenting his work. While many brands have begun using Snapchat as a way to engage with younger consumers, this marks the first time that a company will be using the platform to show a documentary series. The new documentary will be titled 'MTV Snapchat Docs: Art/Life/A$AP Ferg' and it will be part of MTVs emerging artists showcase at SXSW. The documentary will be filmed in 10-second increments, which viewers will be able to watch on [MTV's Snapchat story](https://www.trendhunter.com/trends/mtv-video-music-awards1). Because each segment is so short, the documentary will essentially reveal a day in the life of A$AP Ferg. The new Snapchat series reveals how brands are using the platform to provide fans with content that would not normally fit traditional mediums such as television. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Short-form Content:** The rise of short-form content on platforms like Snapchat presents opportunities for brands to engage with audiences in a quick and concise manner. - **Branded Documentaries:** Brands collaborating with artists to produce documentary-style content on social media platforms opens up avenues for storytelling and building brand loyalty. - **Non-traditional Media Distribution:** Using platforms like Snapchat to distribute documentaries and other types of content bypasses traditional media channels and reaches younger audiences directly. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can explore the concept of short-form documentary-style content as a means to engage with fans and promote artists. - **Social Media:** The social media industry can capitalize on the demand for short, easily consumable content by integrating features like short-form documentary series. - **Advertising and Marketing:** Brands can leverage the popularity of artist collaborations and social media documentaries to create unique advertising and marketing campaigns. ## Related on Trend Hunter - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [TikTok Rap Campaigns](https://www.trendhunter.com/trends/oi-tiktok.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md)