# Image Recognition Ads A New Snapchat Patent Will Use Image Recognition to Match Ads and Filters By Hayley McGlone | Published 2016-07-20 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-patent References: [theverge](http://www.theverge.com/2016/7/18/12211292/snapchat-object-recognition-advertising) & [wired](http://www.wired.co.uk/article/snapchat-contextual-ads-image-recognition) The new [Snapchat](https://www.trendhunter.com/trends/food-scan) patent describes technology that will use image recognition to match ads, coupons and filters specific to the objects in a photo. The patent filing used the example of the Empire State Building as the object recognized in the photo and then a suggested filter is a King Kong filter and title. Snapchat already offers geotags that can be created for free by users, although brands have to pay for advertisement filters. Advertisers would be able to create sponsored filters based on object recognition. There is the potential for an automated auction system that would let companies compete to buy the advertising rights for certain objects for filters. If the patent is approved, it would further a brand's ability to connect to Millennial and [Gen Z](https://www.trendhunter.com/trends/social-branding-app) consumers through social media. The [object recognition filters](https://www.trendhunter.com/trends/snap-lens-studio) would also be interesting to Snapchat users, since they wouldn't be limited by location. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Object Recognition Ads:** The use of object recognition technology to match ads and filters to specific objects in photos produces an innovative opportunity for advertisers to create sponsored filters based on object recognition. - **Automated Auction System:** The potential for an automated auction system that would let companies compete to buy the advertising rights for certain objects for filters is an innovative opportunity that can drive revenue growth for businesses. - **Limitless Filters:** Object recognition filters offer a unique and limitless opportunity for Snapchat users to create filters that are not limited by location, creating innovative engagement opportunities for brands. ### Industries Being Reshaped - **Advertising:** Object recognition technology is disrupting the advertising industry and offers an opportunity for businesses to reach millennial and Gen Z consumers. - **Social Media:** The integration of object recognition technology in social media platforms like Snapchat creates innovative engagement opportunities for brands and offers a unique experience for users. - **Technology:** Object recognition technology is disrupting the technology industry, creating new and innovative ways to engage consumers through social media platforms like Snapchat. ## Related on Trend Hunter - [Recipe-Recommending Camera Features](https://www.trendhunter.com/trends/food-scan.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [AI-Generated Image Backgrounds](https://www.trendhunter.com/trends/snapchat-6.md) - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [AI-Powered Social Media Lenses](https://www.trendhunter.com/trends/ai-video-lenses.md) - [Social Media-Integrated AI Lenses](https://www.trendhunter.com/trends/chatgpt-3.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md)