# Social Media AR-Game-Promotions EA Created a Snapchat Lens with Content from the Sims 4 By Daniel Johnson | Published 2020-03-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-lens1 References: [mobilemarketer](https://www.mobilemarketer.com/news/ea-unlocks-sims-4-snapchat-lens-that-lets-users-play-with-virtual-pets/574996/) & [ea](https://www.ea.com/en-ca) [EA](https://www.trendhunter.com/trends/overwolf) is releasing a Snapchat lens for 'The Sims 4' in order to promote the game. The AR Snapchat lens allows users to alter a photo with pictures from the game, and users can also take photos with pets from the game. The Sims 4 was initially released in 2014 as a life simulation game, and it appears that EA is re-promoting the title as a pass time for people stuck indoors due to the outbreak of COVID-19. Launching interactive content over Snapchat will also ensure to get eyes on the game. This is because Snap is seeing people download Snap Camera for desktop at a rate 10 times more than normal. Image Credit: The Sims ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **AR Game Promotions:** Creating augmented reality experiences for promoting games provides a unique and immersive way to engage with players and increase brand visibility. - **Snapchat AR Lenses:** Leveraging Snapchat's AR lenses for promotional campaigns allows brands to reach a large and highly engaged audience, enhancing brand awareness and driving user interaction. - **Interactive Social Media Content:** Developing interactive content for social media platforms like Snapchat can help businesses captivate and entertain audiences, fostering stronger brand connections and driving user participation. ### Sectors Adopting This - **Gaming:** The gaming industry can leverage AR game promotions to capture the attention of players, generate excitement around new releases, and increase game sales and downloads. - **Social Media:** Social media platforms, particularly Snapchat, offer a powerful channel for brands to promote their products or services through interactive AR experiences and engage with a large user base. - **Marketing and Advertising:** Incorporating Snapchat AR lenses into marketing and advertising campaigns can be a disruptive innovation opportunity, allowing brands to create memorable and shareable experiences that resonate with consumers. ## Related on Trend Hunter - [AR-Based Ghost Games](https://www.trendhunter.com/trends/ghost-phone.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [AI-Powered Social AR Apps](https://www.trendhunter.com/trends/snap-lens-studio.md) - [Social Media-Integrated AI Lenses](https://www.trendhunter.com/trends/chatgpt-3.md) - [AR Halloween Costume Try-Ons](https://www.trendhunter.com/trends/disguise-1.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md)