# Radius Targeting Ad Tools Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads By Justin Lam | Published 2018-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-geotargeting References: [mobilemarketer](https://www.mobilemarketer.com/news/snapchat-debuts-2-ways-to-target-ads-by-location/519827/) & [forbusiness.snapchat](https://forbusiness.snapchat.com/blog/location/) [Snapchat](https://www.trendhunter.com/trends/tryon-haul-lens) has become an incredibly popular social media platform for [Millennials and Gen-Zers](https://www.trendhunter.com/trends/tubi-2), and now the app has introduced two new Snapchat geo-targeting ad features to give marketers better reach to each generation. According to a company blog post, the two new features help marketers better target advertisements based on specific kinds of locations. Utilizing the distance around a map point or foot traffic in an area, the new Snapchar geo-targeting features give businesses the ability to reach customers who are in the right place at the right time. This new Snapchat geo-targeting feature currently includes 150 types of pre-determined business locations, including bars, beaches, car dealers, college campuses, movie theaters, and music venues. All of these locations will be allowed access to the geo-targeting features and marketers can then set targets for specified distance around a map point for their particular business. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Snapchat Geo-targeting:** Utilizing Snapchat's new geo-targeting ad features, marketers can reach customers who are in the right place at the right time. - **Location-based Advertising:** The introduction of Snapchat's ad tools allows marketers to target advertisements based on specific kinds of locations. - **Millennial and Gen-z Marketing:** Snapchat's popularity among Millennials and Gen-Zers makes it an ideal platform for marketers to reach these demographics. ### Who This Affects Most - **Social Media:** The new Snapchat ad tools provide opportunities for social media platforms to enhance their ad targeting capabilities. - **Digital Advertising:** The introduction of Snapchat's geo-targeting features opens up new possibilities for digital advertisers to reach their target audience more effectively. - **Marketing and Advertising:** Marketers and advertisers can leverage Snapchat's ad tools to enhance their location-based targeting strategies. ## Related on Trend Hunter - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Location-Based Social App Features](https://www.trendhunter.com/trends/snapchat-home-safe.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [World Landmark AR Overlays](https://www.trendhunter.com/trends/custom-landmarkers.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Advanced Social Advertising Tools](https://www.trendhunter.com/trends/social-advertising-tools.md)