# 8-Bit Themed Baseball Cleats adidas Created a Snapchat Game to Market Its Limited Edition Cleats By Daniel Johnson | Published 2019-10-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-game References: [engadget](https://www.engadget.com/2019/10/07/adidas-snapchat-game-8bit-baseballs-next-level-exclusive/) & [adidasbaseballsnextlevel](http://adidasbaseballsnextlevel.com/) [adidas](https://www.trendhunter.com/trends/fortnite-3) has created a [Snapchat](https://www.trendhunter.com/trends/augmented-reality-shoe-try-on) game in order to promote the release of limited edition baseball cleats, which are 8-bit themed. The Snapchat game is titled Baseball's Next Level, and it is the first instance of Snapchat providing the ability for users to make in-app purchases in a game. Those who do not have Snapchat are also able to purchase the cleats through the adidas website. The game will be available through October, and the cleats have a price point of $130. adidas marketing the cleats through a Snapchat game allows customers to interact with the product in a vastly different way than conventional advertising. As a result, the interactive game may entice more consumers, especially since the cleats can be purchased within the game. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 51% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Snapchat Gaming:** The use of Snapchat games to promote products presents a disruptive innovation opportunity for brands to engage with customers in a unique and interactive way. - **Limited Edition Marketing:** The trend of releasing limited edition products, such as these 8-bit themed baseball cleats, opens up opportunities for brands to create exclusivity and generate hype among consumers. - **In-app Purchases:** The introduction of in-app purchases within a Snapchat game signifies a disruptive innovation opportunity for brands to monetize their games and increase revenue. ### Where This Applies - **Sports Apparel:** The sports apparel industry can leverage the trend of limited edition marketing to create unique and collectible products that appeal to sports enthusiasts. - **Gaming and Technology:** The gaming and technology industry can explore the potential of integrating in-app purchases within Snapchat games to enhance user experience and boost monetization strategies. - **Social Media and Marketing:** The social media and marketing industry can utilize Snapchat gaming as a novel marketing tool to engage audiences and promote products in an interactive and immersive way. ## Related on Trend Hunter - [Sportswear-Branded Game Bundles](https://www.trendhunter.com/trends/fortnite-3.md) - [Color-Changing Cleats](https://www.trendhunter.com/trends/color-changing-cleats.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md)