# Personalized Friendship Pages New Snapchat Friendship Profiles Showcase Images You've shared By Justin Lam | Published 2018-11-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-friendship-profiles References: [theverge](https://www.theverge.com/2018/11/13/18088772/snapchat-friendship-profiles-bitmoji-merchandise-comics) & [adweek](https://www.adweek.com/digital/snapchat-is-rolling-out-friendship-profiles-bitmoji-stories-and-bitmoji-merch/) [Snapchat](https://www.trendhunter.com/trends/birthdays-mini) has long resisted conventional social network profiles, but its new Snapchat friendship profiles aim to create its own unique expression of the standard social media profile. Chronicling the shared media users have exchanged with friends and groups, the Snapchat friendship profiles manage to preserve the apps focus on privacy by making the profiles only visible between two users who are friends. In addition to Snapchat friendship profiles, the social media platform will also be selling personalized [Bitmoji](https://www.trendhunter.com/trends/bitmoji-beauty-drop) merchandise featuring the company's [personalized avatars](https://www.trendhunter.com/trends/snapbio) and artwork. All of the artwork used in the merchandise will be drawn from a user's personal Bitmoji and can even feature the avatars of friends. The merchandise is currently limited to shirts, mugs, shower curtains, and phone cases. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Personalized Friendship Profiles:** Creating unique expressions of social media profiles through shared media and privacy focus. - **Bitmoji Merchandise:** Selling personalized merchandise featuring personalized avatars and artwork. - **Social Media Privacy:** Preserving privacy in social media profiles through limited visibility between friends. ### Where This Applies - **Social Media:** Opportunity for social media platforms to create unique and personalized profiles for users. - **E-commerce:** Opportunity for e-commerce platforms to sell personalized merchandise featuring avatars and artwork. - **Consumer Goods:** Opportunity for consumer goods companies to create and sell products featuring personalized avatars and artwork. ## Related on Trend Hunter - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Social App Subscriptions](https://www.trendhunter.com/trends/snapchat-plus.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [Friendship-Inspired Desserts](https://www.trendhunter.com/trends/snapchat-and-gelato-messina.md) - [Best-Friend Social Media Features](https://www.trendhunter.com/trends/noteit-bff.md) - [Parent-Focused Social Features](https://www.trendhunter.com/trends/family-center-1.md) - [Photo-Based Messenger Services](https://www.trendhunter.com/trends/snapstreak-restore.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Web-Based Image Messaging Apps](https://www.trendhunter.com/trends/snapchat-4.md)