# AR-Powered Vending Machines Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare By Laura McQuarrie | Published 2025-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snapchat-and-loreal References: [channelx.world](https://channelx.world/2025/04/snapchat-loreal-ar-powered-beauty-vending-machine/) & [forbusiness.snapchat](https://forbusiness.snapchat.com/blog/ar-word-of-mouth)  [L’Oréal's](https://www.trendhunter.com/trends/ar-packaging-experience) Colour Protect—the top haircare range in the UK—now features a new key ingredient and refillable pouch packaging, so [Snapchat](https://www.trendhunter.com/trends/beauty-bestie-20) and L’Oréal teamed up to boost awareness with an AR-powered beauty vending machine. For a limited time, consumers can visit a pop-up in London to win a free refill of L’Oreal’s ELVIVE Colour Protect Shampoo. The [gamified experience](https://www.trendhunter.com/trends/the-players-lounge-popup) includes a custom Snapchat Lens, which invites people to play a game to "lock in" their color, then "unlock" a free refill. In a throwaway culture, this campaign aims to inspire new behaviors and build excitement around replenishing old shampoo bottles. According to Snapchat, "81% [of Snapchatters] agree that AR can be a fun way to learn about new products and are 1.6 times more likely than other app users to use it to invite others to shop with them." ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 94% | Activity: 98% | Freshness: 39% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Ar-enhanced Consumer Engagement:** Augmented reality lens experiences create an interactive platform for brands to engage consumers more deeply, offering unique opportunities for promoting eco-friendly products in an entertaining manner. - **Gamified Promotional Campaigns:** Incorporating game elements into marketing initiatives captivates audiences and encourages participation, particularly for sustainable product launches. - **Refillable Product Packaging:** The shift towards refillable packaging in beauty products aligns with consumer demand for sustainability and offers a platform for brands to innovate with eco-conscious features. ### Where This Applies - **Beauty and Personal Care:** The beauty industry is poised for growth with innovations like refillable packaging and interactive digital marketing, which cater to both eco-conscious consumers and tech-savvy audiences. - **Augmented Reality Technology:** AR technology is transforming retail experiences by offering engaging, interactive marketing solutions that highlight product features and sustainability initiatives. - **Direct-to-consumer Marketing:** As direct-to-consumer strategies evolve, leveraging AR and gamification offers businesses fresh pathways to create memorable brand experiences and foster customer loyalty. ## Related on Trend Hunter - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md)