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# Cash-Sending Chat Apps
Snapchat's New Feature, Snapcash, Lets You Send Money to Friends

By Laura McQuarrie | Published 2014-11-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/snapcash
References: [mashable](http://mashable.com/2014/11/17/snapcash/) & [blog.snapchat](http://blog.snapchat.com/post/102895720555/introducing-snapcash)

[Snapchat](https://www.trendhunter.com/trends/snapchat-4) just announced a new partnership with [Square](https://www.trendhunter.com/trends/mobile-payment-terminal) and a new [mobile payment system](https://www.trendhunter.com/trends/paywint) that's being called 'Snapcash.'

Now, when a user signs up for a Snapchat account, an account with Square is also created and linked to a debit account. To transfer money, it's as simple as typing in a dollar sign and hitting the green dollar sign button to send—just like a photo on Snapchat, your funds will disappear. For now, this feature is only available to those in the United States who hold a debit card and are above the age of 18. If you need to quickly borrow cash from a friend, or pay someone back in a hurry, this is a great way to make transactions happen as quickly and as easily as possible, especially since it all happens from within a chat.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 14% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Mobile Payment Integration:** The integration of mobile payment systems within communication apps is becoming increasingly popular, creating opportunities for businesses to tap into a new form of monetization.
- **P2P Payment Services:** Peer-to-peer payment services are becoming more convenient and user-friendly, creating opportunities for businesses to capitalize on the trend by finding new ways to integrate these services into their platforms.
- **Disappearing Payment Systems:** The utilization of disappearing payment systems is becoming more widespread as users seek security and privacy while conducting transactions, opening the door for businesses to chime in on the shift.

### Sectors Adopting This

- **Fintech:** Financial technology companies can leverage the trend by developing innovative solutions that integrate mobile payment technology with communication apps.
- **Social Media:** Social media companies can find opportunities by incorporating peer-to-peer payment services within their platforms or by partnering with payment service providers to offer a seamless experience for customers.
- **E-commerce:** E-commerce companies can benefit from the trend by integrating with mobile payment systems to streamline the checkout process and provide a more user-friendly experience for customers.

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