# Recyclable Beer Holders Carlsberg's "Snap Pack" Uses Recyclable Glue to Hold Beer Cans Together By Justin Lam | Published 2018-09-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/snap-pack References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/09/carlsberg-scraps-plastic-rings-for-recyclable-glue/) & [theguardian](https://www.theguardian.com/food/2018/sep/06/carlsberg-to-replace-plastic-ring-can-holders-with-recyclable-glue) In an effort to reduce plastic by up to 76%, Carlsberg is replacing plastic ring can holders with a new "Snap Pack" utilizing recyclable glue. Described as a world first for the [beer industry](https://www.trendhunter.com/trends/moosehead-breweries), the new Snap Pack will secure cans in packs of four, six or eight. The glue itself has been specially designed to withstand a range of temperatures, including transportation, storage and refrigeration at home. The Snap Pack is just one of a number of green initiatives announced by the [Carlsberg Group](https://www.trendhunter.com/trends/carlsberg-fibre-bottle). Other innovations include a switch to Cradle-to-Cradle Certified silver inks to improve [bottle recyclability](https://www.trendhunter.com/trends/phenix-label), a new coating on glass bottles to extend their lifespan and new caps that remove oxygen to make beer taste fresher for longer. Image Credit: Carlsberg Group ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reducing Plastic:** Carlsberg's Snap Pack is leading the trend of using recyclable glue to replace plastic ring can holders and bring a new level of eco-friendliness to pack products. - **Sustainability in Packaging:** Carlsberg is among the sustainable innovation leaders who are committed to finding innovative packaging solutions to address the environmental damage caused by traditional packaging technology. - **Innovations in Food & Beverage Packaging:** The use of sustainable materials, such as recyclable glue, is the future of packaging innovation in food and beverage products, setting the trend for the industry to reduce plastic waste. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can reduce plastic usage and mitigate environmental impact by developing eco-friendly packaging solutions such as recyclable glue. - **Packaging Industry:** The need for sustainable and eco-friendly packaging solutions, like Carlsberg's Snap Pack, presents a new opportunity for the packaging industry to drive innovations and deliver more eco-friendly products. - **Food Industry:** Adopting sustainable materials like recyclable glue in packaging technologies, can lead to innovations in the food industry that would reduce the use of non-renewable resources and decrease carbon footprint. ## Related on Trend Hunter - [Adhesive-Held Water Multi-Packs](https://www.trendhunter.com/trends/vilsa.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Recyclable Tuna Cartons](https://www.trendhunter.com/trends/the-bumble-bee-seafood-company.md) - [Connecting Tuna Can Packaging](https://www.trendhunter.com/trends/john-west-ecotwist.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Tubular Paper-Made Snack Packaging](https://www.trendhunter.com/trends/sonoco-paper-can.md) - [Tethered Carton Caps](https://www.trendhunter.com/trends/twistflip.md) - [Resealable Recyclable RTD Packaging](https://www.trendhunter.com/trends/reef-rtd.md)