# Interactive Social Media Shows Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes By Laura McQuarrie | Published 2018-10-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/snap-originals References: [snap](https://www.snap.com/en-US/news/post/introducing-snap-originals/) Snap recently introduced '[Snap Originals](https://www.trendhunter.com/trends/dress-up)' which have made their debut on [Snapchat's](https://www.trendhunter.com/trends/after-dark-1) Discover page, connecting app users to exclusive, original shows with new episodes released daily. There are currently 12 daily scripted shows to discover through Snap Originals, including everything from comedies, a mystery-thriller from the creators of Riverdale, a docuseries and horror stories. It is now common for entertainment to be tailor-made for mobile-first experiences but Snap Originals specifically makes the most of Snapchat's unique features. Viewers will be able to dive deep into the new shows thanks to [Show Portals](https://www.trendhunter.com/trends/show-me-best-ai), which allow Snapchat users to swipe up to explore scenes from the shows themselves. The Snap Originals will also be supported by Lenses, Filters and more on the Snapchat platform. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Interactive Media Shows:** The integration of virtual features enhances the viewing experience for users and offers opportunities for extended brand engagement. - **Mobile-first Entertainment:** Developing content to fit the specific needs of a mobile audience can provide unique opportunities for innovation. - **Personalized Streaming Content:** The use of personalized content and mobile features can improve user engagement and drive user acquisition. ### Who This Affects Most - **Entertainment Industry:** The development of mobile-first content can increase viewership of entertainment content, particularly among younger demographics. - **Social Media Industry:** Social media platforms can capitalize on the popularity of interactive and personalized content to increase user engagement. - **Augmented Reality Industry:** Showcasing features such as Show Portals can lead to the development and implementation of more advanced augmented and virtual reality features. ## Related on Trend Hunter - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md) - [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md) - [Mobile Video Editing Features](https://www.trendhunter.com/trends/director-mode.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md)