# Mapped Loyalty Badges Snap Map Place Loyalty Celebrates Frequent Visitors By Laura McQuarrie | Published 2026-04-27 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/snap-map-place-loyalty References: [newsroom.snap](https://newsroom.snap.com/place-loyalty)  [Snapchat](https://www.trendhunter.com/trends/arrival-notifications) users make the most of the [Snap](https://www.trendhunter.com/trends/custom-landmarkers) Map to discover fun places, see where friends have been and what's going on around them, and [Snap Map Place Loyalty](https://www.trendhunter.com/trends/opentable-regulars) is a new feature that celebrates frequent visitors. With over 435 million monthly active users, Snap Map is one of the most used maps on mobile and Place Loyalty is a natural extension of how real Snapchat users already use the map every day. Loyalty is determined by visits, and Snapchatters who visit a destination regularly will see whether or not they've hit Gold (top 1%,) Silver (top 10%) or Bronze (top 25%) tier. To kick off the launch of Place Loyalty, Snap is sharing the top local hotspots in New York and Los Angeles that are most popular for Snapchatters to visit with a friend. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 15% | Activity: 20% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Gamified Location Loyalty:** Integration of tiered badges for frequent visits creates opportunities for new loyalty systems that treat physical foot traffic like digital engagement metrics. - **Social Map Personalization:** A shift toward maps that surface friend-driven place data enables hyper-personalized discovery experiences tied to social behavior and context. - **Place-based Status Signaling:** Emergence of visible local status tiers turns regular visitation into a form of social capital that can be monetized or leveraged for targeted offerings. ### Industries Being Reshaped - **Retail and Hospitality:** Retailers and venues gain potential to redesign in-store experiences and offerings around measurable visit frequency and social proof from platform badges. - **Local Advertising and Marketing:** Brands and agencies could target ads and partnerships using aggregated visit-tier data to reach highly engaged neighborhood audiences. - **Tourism and Events:** Event organizers and destination marketers may find value in promoting repeat-visitor recognition as a way to enhance community loyalty and curated experiences. ## Related on Trend Hunter - [In-App Mental Health Features](https://www.trendhunter.com/trends/here-for-you-canada.md) - [Moon Scanner AR Lenses](https://www.trendhunter.com/trends/xbox-and-snapchat.md) - [Social AI Video Lenses](https://www.trendhunter.com/trends/snapchats-ai-video-lenses.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [Artful AR Experiences](https://www.trendhunter.com/trends/incredible-unknowns-of-the-louvre.md) - [Festive Fairytale Campaigns](https://www.trendhunter.com/trends/gift-happily-ever-after.md) - [Arrival Notification Features](https://www.trendhunter.com/trends/arrival-notifications.md)