# Social Start-Up Accelerators Snap Accelerate Helps VC-Backed Start-Ups Leverage Snap for Business By Laura McQuarrie | Published 2017-12-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/snap-accelerate References: [campaignlive](https://www.campaignlive.co.uk/article/snap-opens-accelerator-programme-start-ups-emea/1453274) & [developers.snapchat](https://developers.snapchat.com/accelerate/) 'Snap Accelerate' is the name of a new [accelerator program](https://www.trendhunter.com/trends/ai-accelerator-program) for [VC-backed mobile start-ups](https://www.trendhunter.com/trends/the-founders-program) that desire the resources and support to "kickstart and scale [a] business with Snap." The accelerator for consumer-focused mobile commerce, entertainment and gaming companies is offered at different tiers, beginning with the most cost-effective Kickstart, Sprint and Scale, which offer different resources based on a business' needs. One of the first businesses to join Snap Accelerate is a start-up out of the Netherlands called 'Bux,' which is a Millennial-targeted financial mobile app. As a result of enrolling in the program, Bux anticipates that it will be better able to connect with young generations and leverage [Snapchat's](https://www.trendhunter.com/trends/snapchat-10) many tools and advertising tactics. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Startup Accelerators for Mobile Consumer-focused Companies:** Snap Accelerate offers an opportunity for mobile consumer-focused startups to leverage Snap for Business. - **Resource Tiers for Accelerators:** Snap Accelerate offers different tiers of resources based on a business’ needs. - **Financial Mobile Apps:** The success of Bux in the Netherlands highlights a trend towards Millennial-targeted financial mobile apps. ### Sectors Adopting This - **Mobile Commerce:** Snap Accelerate has a specific focus on mobile commerce. - **Entertainment:** Snap Accelerate is also geared towards entertainment mobile startups. - **Gaming:** Snap Accelerate is also focused on gaming startups leveraging the platform. ## Related on Trend Hunter - [CPG Goods-Focused Initiatives](https://www.trendhunter.com/trends/accelerator-program1.md) - [Entrepreneur-Supporting Programs](https://www.trendhunter.com/trends/doordash-accelerator.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Empowering Startup Programs](https://www.trendhunter.com/trends/siemens-for-startups.md) - [Entrepreneurial Support Foundations](https://www.trendhunter.com/trends/ambition-accelerator.md) - [Web3 Start-Up Accelerators](https://www.trendhunter.com/trends/loreal-1.md) - [Women-Centric Accelerator Programs](https://www.trendhunter.com/trends/the-good-stuff.md) - [AI Accelerator Programs](https://www.trendhunter.com/trends/ai-accelerator-program.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md)