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# Lamps in Pizza Boxes
The PizzaKobra

By Elsa Blaine | Published 2008-08-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/snaky-lighing-in-a-pizza-box-pizzakobra-lamp
References: [en.red-dot.org](http://en.red-dot.org/2844+M518b323a5b0.html) & [pizzakobra.iguzzini](http://pizzakobra.iguzzini.com/)

The **PizzaKobra** lamp, winner of a RedDot Design Award for 2008, had been appropriately delivered to RedDot in a [pizza box](https://www.trendhunter.com/trends/the-moving-box-table). Designed by London-based Ron Arad, the high-tech [spiral shaped lamp](https://www.trendhunter.com/trends/serpente-lamp) lays ‘dormant’ in a coil until light is required. When you turn it on, the PizzaKobra stretches up from its coil to look astonishingly like a gleaming chrome Cobra. Check out some of those pictures!

The PizzaKobra has high-tech flexible hinges allowing the lamp to be pulled, rotated and theoretically shaped into an infinite number of forms. It can be used on the floor or as a desk lamp.

PizzaKobra’s red stand-by light shines vigilantly as if it is the cobra’s eye, until the touch sensor switch is triggered. The snaky light’s head shines with the cool, white light of [six LED lights](https://www.trendhunter.com/trends/lunar-lamp-concept).

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 51% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Flexible Hinges Lighting:** Flexible hinges in lighting design allow for versatile and customizable forms, creating innovative lighting solutions.
- **Touch Sensor Switches:** Touch sensor switches provide convenient and intuitive control for lighting products, enhancing user experience.
- **High-tech Spiral Shaped Designs:** High-tech spiral shaped designs offer a unique and visually striking aesthetic for lamps and other products.

### Industries Being Reshaped

- **Lighting Design:** The lighting design industry can explore the incorporation of flexible hinges and touch sensor switches to create cutting-edge and user-friendly lighting solutions.
- **Furniture Design:** Furniture designers can adopt high-tech spiral shaped designs to create innovative and visually appealing lighting fixtures or other products.
- **Consumer Electronics:** The consumer electronics industry can leverage touch sensor switches and high-tech spiral shaped designs to enhance the functionality and style of their products.

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