# Snakeskin Logo Adorned Sneakers Nike Drops Two Sneakers with a Snakeskin Swoosh Emblem By Amy Duong | Published 2020-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snakeskin-swoosh References: [hypebeast](https://hypebeast.com/2020/5/nike-blazer-mid-77-vintage-sky-force-red-and-blue-cw7073-cw-7074-100-release-date) & [nike](https://www.nike.com/launch/?s=upcoming) [Nike](https://www.trendhunter.com/trends/snakeskin-colorway-2) unveils the Blazer Mid '77 and the Sky Force 3/4 sneaker models in a colorway update spotlighted by the [snakeskin swoosh accent](https://www.trendhunter.com/trends/total-90-iii-olive-aura) that adorns the side of the sneakers. Two two selected models that boast the update are classic silhouettes from the 70s and 80s, retaining the [retro design language](https://www.trendhunter.com/trends/cortez-sneaker-model). The hues feature red and blue as the alternating hues decorate the sides of the model. Both of the silhouettes are made with white leather as the base for a simple look as the snakeskin logo serves as a stark contrast. The lateral side features a red swoosh and the medial side highlights the blue snakeskin swoosh. Rounding out the design are some black flecks to give the clean model some textural contrast. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Snakeskin Swoosh Accent:** Disruptive innovation opportunity: Incorporating unique and eye-catching textures like snakeskin to create distinctive branding elements in fashion and footwear. - **Retro Design Language:** Disruptive innovation opportunity: Reintroducing iconic retro designs with modern updates to appeal to nostalgic consumers. - **Colorway Updates:** Disruptive innovation opportunity: Experimenting with bold and contrasting color combinations to create visually striking products. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Exploring innovative materials and textures to enhance the aesthetics and performance of sneakers. - **Fashion:** Disruptive innovation opportunity: Leveraging unique branding elements to create standout fashion items for trend-conscious consumers. - **Design:** Disruptive innovation opportunity: Embracing retro-inspired design language to create products that bridge the gap between nostalgia and modernity. ## Related on Trend Hunter - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Snakeskin-Textural Soccer Footwear](https://www.trendhunter.com/trends/total-90-iii-2.md) - [Stylish Snakeskin Sneakers](https://www.trendhunter.com/trends/python-sambas.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Snakeskin Indoor Trainers](https://www.trendhunter.com/trends/total-90-iii-olive-aura.md) - [Sleek Textural Sneaker Colorways](https://www.trendhunter.com/trends/black-ostrich.md)