# Snake-Inspired Skincare Rodial's Snake Serum and Snake Mask Take Cues from a Viper's Venom By Laura McQuarrie | Published 2016-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snake-serum References: [rodial](http://www.rodial.co.uk/skincare/glamoxy-snake-mask-4) Glamoxy [Snake](https://www.trendhunter.com/trends/dover-street-market-1) Serium and Snake Mask are two products by [Rodial](https://www.trendhunter.com/trends/super-serums) that take inspiration from a temple viper's venom. Inspired by the effects of this snake's venom, "Syn-ake," was created as a compound that targets the [neuromuscular activity that causes wrinkles](https://www.trendhunter.com/trends/neurosmooth) in the skin, making it a popular ingredient in skincare treatments. In Rodial's Snake Serium, the anti-wrinkle solution is combined with liposomes to deliver oxygen to the skin. The Snake Mask also gets a part of its power from liquorice extract, which serves as a lightening agent. As well as taking inspiration from the venom of a snake for its ingredient list, the action of applying and removing the Snake Mask seems to mimic the way a snake sheds its old skin to reveal a fresh layer beneath. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Snake-inspired Skincare:** The trend of utilizing snake venom and shedding process for skincare products. - **Anti-wrinkle Cosmetic Innovation:** The trend of developing and marketing anti-wrinkle cosmetics inspired by scientific research and innovative ingredients. - **Natural Ingredients in Skincare Products:** The trend of developing and marketing skincare products that use natural and organic ingredients. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can leverage the use of innovative and exotic ingredients in their products to appeal to consumers looking for effective anti-ageing solutions. - **Pharmaceuticals:** The pharmaceutical industry can find disruptive innovation opportunities in creating new anti-wrinkle compounds derived from snake venom that target neuromuscular activity causing wrinkles in the skin. - **Natural Health Products:** The natural health product industry can leverage the trend of utilizing natural and organic ingredients in skincare products and develop innovative and effective anti-wrinkle solutions. ## Related on Trend Hunter - [Super-Sized Bee Venom Serums](https://www.trendhunter.com/trends/super-serums.md) - [Bee-Inspired Beauty Serums](https://www.trendhunter.com/trends/bee-serum.md) - [Yam-Infused Serums](https://www.trendhunter.com/trends/vegan-snail-mucin.md) - [Bouncy Phyto-Mucin Serums](https://www.trendhunter.com/trends/elastic-skin.md) - [Injection-Inspired Skincare Serum](https://www.trendhunter.com/trends/wrinklemodulating-peptide-serum.md) - [Ultra-Sculpting Neck Masks](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask.md) - [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md) - [Neuromodulating Peptide-Powered Serums](https://www.trendhunter.com/trends/neurosmooth.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md)