# Grandpa-Grunge Fashion The Snake and Dagger SS12 Line Offers Bad-Boy Attire & Distressed Denim By Jaime Neely | Published 2011-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snake-and-dagger-ss12 References: [hypebeast](http://hypebeast.com/2011/08/snake-dagger-2012-springsummer-collection-lookbook/) & [snakeanddagger](http://snakeanddagger.com/) The recently released lookbook for the upcoming Snake and Dagger SS12 collection for men showcases a wide range of grunge and biker-inspired fashion modeled by an older man. The extensively tattooed, white-haired man is decked out in [distressed denim](https://www.trendhunter.com/trends/neighborhood-x-chito) and sleeveless shirts. While the Snake and Dagger SS12 collection may present itself as seemingly average attire for a rocker or laid-back biker, it features a wide variety [vintage Japanese denim](https://www.trendhunter.com/trends/neighborhood-x-palace) materials. The designers were inspired to design a collection that contained elements from the past, present and future. **Implications** - While many fashion consumers appeal to style and design that is reflective of the modern world, attire that features vintage quality will appeal to those looking for a unique look. Businesses that offer products with both [vintage and contemporary](https://www.trendhunter.com/trends/gap-and-den) characteristics will benefit by offering more versatile and original options to clients. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Fashion:** There is a trend towards vintage-inspired fashion, which offers unique and versatile options for consumers. - **Grunge Fashion:** Grunge-inspired fashion is becoming popular, offering a laid-back and edgy style. - **Edgy Fashion for Older Men:** There is a trend towards offering edgy and unconventional fashion options for older men. ### Sectors Adopting This - **Fashion:** Fashion companies can capitalize on the popularity of vintage and grunge-inspired fashion by offering unique and edgy options. - **Retail:** Retail companies can benefit by offering a variety of vintage and contemporary options to appeal to a wider range of consumers. - **Marketing:** Marketing companies can create campaigns that target consumers looking for unique and edgy fashion options, particularly among older age groups. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)