# Snail Mail Styles Postage Goes Global on the Fashion Front By Shelby Lee Walsh | Published 2009-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/snail-mail-postage-fashion References: [alpha60.au](http://www.alpha60.com.au/default.aspx) & [stylebubble](http://www.stylebubble.co.uk/style_bubble/2009/07/send-me-off-par-avion.html) Snail mail may not be the choice medium for messages anymore, but it is making a comeback on the fashion front. The snail mail-inspired dress above is from the collection “Letter to Paul” off StyleBubble.com. The dress is adorable, especially paired with red, patterned tights, however I would only recommend wearing this number as a Halloween costume. Check out the gallery above to see this [postage dress](https://www.trendhunter.com/trends/forever-stamps) and to see Alpha60's [mail-themed wallet](https://www.trendhunter.com/trends/dhl-and-subject) as well! **Implications** - The appeal of [novelty items](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch) continues to grow as consumers become more interested in customized and inventive items that integrate comical designs into everyday items. Businesses can attract buyers from a variety of markets by combining recognizable imagery and public figures into their designs, reaching buyers who traditionally may not have been interested in the company. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mail-inspired Fashion:** The resurgence of snail mail is being reflected in the fashion industry with mail-inspired designs opening avenues for customized and inventive items. - **Novelty Designs:** The increasing demand for novelty items is creating opportunities to integrate comical designs and recognizable imagery into everyday items. - **Customized Fashion:** The consumer desire for personalized items is driving the creation of customized fashion items that cater to individual tastes. ### Where This Applies - **Fashion Industry:** Fashion designers and retailers can explore the mail-inspired fashion trend to offer novelty items that cater to individual tastes. - **Printing and Publishing:** The printing and publishing industry can leverage the resurgence of snail mail to create unique designs for stationary and other paper products. - **Art and Design:** The trend of incorporating novelty designs into everyday items opens opportunities for artists and designers to collaborate with businesses to create unique and customized products. ## Related on Trend Hunter - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Nostalgic Art-Inspired Postal Stamps](https://www.trendhunter.com/trends/usps-stamp.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Space-Themed Postal Stamps](https://www.trendhunter.com/trends/spacethemed-postal-stamp.md) - [AI-Written Printed Letters](https://www.trendhunter.com/trends/snappysnail.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Mail-Focused Convenience Stores](https://www.trendhunter.com/trends/royal-mail-shop.md) - [Skateboard-Inspired Stamp Collections](https://www.trendhunter.com/trends/skateboard-inspired-stamp-collection.md)