# Fruit Jerky Products Snact Uses Surplus Food to Create Healthy Snacks Kids Will Love By Social Business Editor | Published 2014-05-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/snact References: [instagram](http://instagram.com/snact) & [snact](http://www.snact.co.uk/) Founded in Brixton and made in Hackney Wick, Snact is a United Kingdom social enterprise that offers fruit jerky made from food surplus. What ever is fruit jerky, you ask? We promise there is no meat involved. The Snact [Instagram](https://www.trendhunter.com/trends/tru-fru-1) account -- a real gem -- is a proud champion of the "ugly fruit" movement which attempts to show that just because something can't sell aesthetically on the shelves of a brand name supermarket doesn't mean that it's not good (and good for you). This is real food that we're talking about. And Snact knows the value of a good brand. Its minimalist and to-the-point packaging will take it far. **Contact Information** Snact [website](http://www.snact.co.uk/) Snact on [Facebook](https://www.facebook.com/SnactNow) Snact on [Twitter](https://twitter.com/SnactNow) Snact on [Instagram](http://instagram.com/snact) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Fruit Jerky:** Creating fruit jerky products from food surplus presents an opportunity for innovative and sustainable snack options. - **Ugly Fruit Movement:** The movement to utilize aesthetically imperfect fruits in food production opens up new possibilities for reducing food waste and promoting food sustainability. - **Minimalist Packaging:** The rise of minimalist and to-the-point packaging designs offers a disruptive innovation opportunity for brands seeking to stand out in the crowded snack market. ### Who This Affects Most - **Social Enterprises:** Social enterprises like Snact exemplify the potential for businesses to address social and environmental issues while providing unique food products. - **Food Waste Management:** The creation of fruit jerky products from food surplus highlights the potential for innovative solutions in the food waste management industry. - **Snack Industry:** The emergence of fruit jerky products presents a disruptive innovation opportunity for companies in the snack industry looking to offer healthier and more sustainable options. ## Related on Trend Hunter - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [Cold-Pressed Fruit Jerky Snacks](https://www.trendhunter.com/trends/solely-fruit-jerky-multipacks.md) - [Crunchy Fibrous Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-snaps.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [Antioxidant-Rich Jackfruit Chews](https://www.trendhunter.com/trends/jackfruit-chews.md) - [Snacking-Friendly Dried Fruits](https://www.trendhunter.com/trends/del-monte-fruit-snacks.md) - [Recyclable Packaging Fruit Snacks](https://www.trendhunter.com/trends/organix-kids-fruit-smash.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md) - [Healthy Dehydrated Fruit Snacks](https://www.trendhunter.com/trends/vibe-foods.md)