# Pretzel-Paired Cheese Snacks SnackUps Combines Savory Cheese Dips with Pretzels By Laura McQuarrie | Published 2021-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snackups References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4313-new-products-at-the-nacs-2021-show)  SnackUps is an all-in-one portable snack that combines [crunchy pretzels with savory 100% cheese dips](https://www.trendhunter.com/trends/primula-cheese-dippers) made in Wisconsin. The convenient grab-and-go snacks can be found in varieties like smoked gouda and cheddar, which feature separate compartments for the different components of the snacks. The cheese and pretzel snacks from [Dairy Food USA](https://www.trendhunter.com/trends/school-lunch-program) tap into the fact that there's an increase in home-based working and schooling, as well as smaller get-togethers. At the same time [soft pretzel bites](https://www.trendhunter.com/trends/hot-box-pretzels) are becoming more common on restaurant menus, more pretzel products are being introduced for at-home snacking. This portable snack has the potential to suit movie nights at home, after-school snacking, game nights, as well as virtual meetings and many more occasions that appeal to the whole family. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Cheese Snacking:** SnackUps' combination of 100% cheese dips with pretzels presents an opportunity for innovators to create more convenient and on-the-go cheese-inspired snacks. - **At-home Snacking:** The rise of at-home snacking due to remote work and schooling presents an opportunity for the development of more portable and easily accessible snack options like SnackUps. - **Pretzel Craze:** The increasing popularity of pretzel products in restaurant menus and at-home snacking creates an opportunity for innovators to create unique and flavorful pretzel-based snacks like SnackUps. ### Industries Being Reshaped - **Snack Food:** The rise of at-home snacking due to remote work and schooling presents opportunities for food companies to develop convenient, portable, and all-in-one snacks like SnackUps. - **Cheese Production:** The popularity of cheese as a snacking option presents opportunities for cheese producers to create innovative cheese dips and combinations like those found in SnackUps. - **Convenience Store:** The convenience and portability of all-in-one snacks like SnackUps make them a perfect fit for convenience store shelves, presenting opportunities for convenience store chains to expand their snack offerings. ## Related on Trend Hunter - [Cheese-Stuffed Pretzels](https://www.trendhunter.com/trends/combos-pizzeria-baked-pretzel.md) - [Cheesy Pretzel Bite Snacks](https://www.trendhunter.com/trends/cheese-pretzel-bites.md) - [Crispy Hybrid Snack Crackers](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers.md) - [Cookie-Paired Cheese Snacks](https://www.trendhunter.com/trends/fun-balanced-breaks.md) - [Pretzel-Inspired Snack Products](https://www.trendhunter.com/trends/pretzel-crackers.md) - [Cheese-Paired Cracker Snack Packs](https://www.trendhunter.com/trends/strings-things-munch-mix.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Grab-and-Go Dunking Snacks](https://www.trendhunter.com/trends/lunchables-dunkables.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md)