# Charitable Snack Zones CVS's 'Snacks That Give Back' All Provide Donations for Charities By Joey Haar | Published 2017-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snacks-that-give-back References: [thedailymeal](https://www.thedailymeal.com/news/healthy-eating/cvs-launches-snacks-give-back-sustainable-and-charitable-food/021317) Snacking is often a guilty pleasure, so [CVS's](https://www.trendhunter.com/trends/the-teal-pumpkin-project) new 'Snacks that Give Back' campaign is designed to help consumers feel a little better about themselves when it comes time to indulge. The campaign, which has rolled out in over 2,500 CVS retail locations, features different snacks that include [charitable donations along with their purchases](https://www.trendhunter.com/trends/circle-k-canada), including Honest Tea iced tea, Vita Coco coconut water, and [Endangered Species chocolate](https://www.trendhunter.com/trends/kabalagala-clusters). Snacks that Give Back isn't a one-off for the massive pharmacy. Rather the campaign is the first of many 'trend zones' that CVS is planning to unveil over the course of the next few months. Trend zones are separated areas in CVS locations that are dedicated to a given theme — and it should be considered a positive development that the first such zone will be centered around a worthy cause. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Snack Zones:** Opportunity to create more campaigns and trend zones that combine indulgence with philanthropy. ### Sectors Adopting This - **Retail:** Potential for other retailers to adopt similar campaigns that offer snacks with charitable donations. - **Food and Beverage:** Opportunity to introduce more snack options that give back to charities. - **Marketing and Advertising:** Possibility of collaborating with brands to create more cause-centric campaigns that promote giving back through snacks. ## Related on Trend Hunter - [Free-From Private Label Snacks](https://www.trendhunter.com/trends/cvs-well-market-snacks.md) - [Crave-Worthy Nutritious Food Brands](https://www.trendhunter.com/trends/well-market.md) - [Educator-Supporting Fruit Snack Campaigns](https://www.trendhunter.com/trends/give-fruitfully.md) - [Meal-Donating Snack Bars](https://www.trendhunter.com/trends/act-bars.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Better-For-You Snack Campaigns](https://www.trendhunter.com/trends/betterforyou-snack-campaign.md) - [Charitable Granola Campaigns](https://www.trendhunter.com/trends/acts-of-love.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Nostalgic Health-Conscious Snacks](https://www.trendhunter.com/trends/lexington-bakes.md)