# Pet-Friendly Popcorn Treats This Billy + Margot Snack for Pets is Inspired by Popcorn By Laura McQuarrie | Published 2016-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snacks-for-pets References: [dogalogue](http://www.dogalogue.com/catalogue/dog-treats/4-packs-of-popcorn-dog-treats-offer) & [billyandmargot](https://www.billyandmargot.com/products/popcorn/) Billy + Margot specializes in creating a variety of snacks for pets, but one of its most interesting products is a Popcorn for Dogs. The popcorn is made with 100% air-popped popcorn that has been seasoned with seaweed. This separates it from human-grade popcorn snacks, which are often popped in oil and seasoned with butter, salt and sugar -- none of which are ideal for sharing with dogs. As an alternative, the 100% whole grain and [gluten-free snacks](https://www.trendhunter.com/trends/whoa-momma) are ideal for treating pets to a healthy snack. As Billy + Margot notes: "Because grains are cheaper than meat, pet food manufacturers have been bulking their feed with more and more grains." When consumed in moderation, the air-popped popcorn snacks are not harmful to a pet's balanced diet. There are now plenty of pet treats being created that take inspiration from human snacks, including beer, [cakes](https://www.trendhunter.com/trends/ultimate-celebration-cake-bites), cookies, tea and ice cream. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Popcorn for Dogs:** Air-popped popcorn seasoned with seaweed creates opportunity for healthier, dog-friendly snacking - **Human-inspired Pet Treats:** Increasing trend of creating pet snacks inspired by human snacks presents scope for novel treat flavors and additives - **Grain-free Pet Food:** Growing demand for grain-free pet food products offers opportunity for manufacturers to cater to pet owners' dietary preferences and requirements ### Industries Being Reshaped - **Pet Food:** Providing healthy and unique snack options for pets can differentiate pet food brands and appeal to health-conscious pet owners - **Snack Food:** Incorporating novel ingredients and flavors inspired by human snacks into pet treats can lead to new market opportunities and product differentiation for snack food manufacturers - **Food Additives:** Developing innovative, safe, and healthy food additives for pet food can enhance nutritional value and palatability, as well as comply with pet owners' preferences and regulations ## Related on Trend Hunter - [Dog-Friendly Popcorn-Inspired Treats](https://www.trendhunter.com/trends/pupcorn-puffs.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md) - [Vegan Brownie Popcorn](https://www.trendhunter.com/trends/brownie-popcorn.md) - [Pig-Themed Popcorn Snacks](https://www.trendhunter.com/trends/peter-pigs.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md)