# Spicy Plant-Powered Crisps Snacklins x Fly By Jing Boasts a "Warm, Numbing and Savory Flavor" By Laura McQuarrie | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snacklins-x-fly-by-jing References: [nosh](https://www.nosh.com/news/2022/notable-new-products-plant-based-crab-cakes-and-a-chef-inspired-condiment-line) & [deal.town](https://deal.town/snacklins/a-fly-by-jing-x-snacklins-flavor-collab-F3H9UPVLH)  Snacklins x [Fly By Jing](https://www.trendhunter.com/trends/sweet-spicy-sichuan) is a new collaborative snack created by the plant-based crisp company and the Chinese culinary brand that's described as having a "warm, numbing and savory flavor." The Mala Spice Mix Crisp is made with 11 herbs and spices, including Fly By Jing's Erjingtiao chili and Sichuan pepper. The three-ounce spicy snack crisps boast 100 calories and right on the colorful product packaging, consumers are invited to "eat the whole bag." These first-of-their-kind spicy snacks from the snack crisp company tap into the popularity for adventurous flavors and plant-based eats. The crunchy, airy and crispy snacks are fueled by simple ingredients like yuca, mushrooms and onions, and they join other vibrant varieties from the brand that range from sweet to salty. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Adventurous Flavors:** The popularity of adventurous flavors is driving demand for new and innovative offerings in the snack industry. - **Plant-based Eats:** Increasing demand for plant-based snacks has provided an opportunity for brands to develop new and unique products. - **Simple Ingredients:** The use of simple, whole food ingredients in snack products is becoming more important to consumers. ### Where This Applies - **Snack Industry:** The snack industry is experiencing growth due to the demand for new and interesting flavor combinations. - **Plant-based Food Industry:** The plant-based food industry is seeing a surge in demand as consumers look for more sustainable and ethical options. - **Health Food Industry:** The health food industry continues to grow as consumers prioritize healthier eating habits and seek out products made with wholesome ingredients. ## Related on Trend Hunter - [Spicy Sprouted Nut Snacks](https://www.trendhunter.com/trends/sweet-spicy-sichuan.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md) - [Chili Crisp Noodles](https://www.trendhunter.com/trends/chili-crisp-noodles.md) - [Authentic Chinese Chili Sauces](https://www.trendhunter.com/trends/sichuan-chili-crisp.md) - [Extra Spicy Sichuan Condiments](https://www.trendhunter.com/trends/xtra-spciy-chili-crisp.md) - [Fiery Fruit Snacks](https://www.trendhunter.com/trends/fruit-fire-snack-crisps.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Super-Spicy Snack Mixes](https://www.trendhunter.com/trends/spicy-snack-mix.md) - [Fiery Lentil Loop Snacks](https://www.trendhunter.com/trends/crunchy-loops-hot-spicy.md)